ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. It’s a very impressive tool.” Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

OCTOBER 15, 2013

This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. The BtoB survey does show that strong and complete adoption have increased considerably from 2012 to 2013, which is good news. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. LinkedIn revamps contacts tool to boost relationship management. Via ClickZ. Lead Generation Poses Biggest Challenge for B2Bs. Via eMarketer. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Sales Engine

MAY 17, 2016

Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content. But you can’t fully automate the sales funnel , especially for complex, research-heavy purchases in the BtoB world. It seems that this once-complex process can be distilled to an algorithm.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 136

Top Rank Marketing

JULY 12, 2023

The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling, and as new tools proliferate at a breakneck pace, it’s the marketers who embrace both AI and creativity who stand to see the greatest successes in 2023 and beyond.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

BtoB Magazine. Free Survey Tools: Just getting started with surveys in your marketing programs? BtoB Net-Marketing Breakfasts – this link is for their upcoming San Francisco event, but check the events section for one in a city near you. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine.

Course 48

Course Conference BtoB Tools 48

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

The Mx Group

JULY 3, 2018

The Mx Group provides its employees with all the essential tools to set them up for success.”. The Mx Group was ranked among the top 10 B2B agencies in the country by B2B Marketing in 2017, was named one of Chief Marketer’s 2017 B2B Top Shops, and has been recognized as a top B2B agency by both AdAge and BtoB Magazine every year since 2008.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Marketing Qualified Leads 120

NuSpark Consulting

MARCH 17, 2012

My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The research was comprehensive; and all had varying respondent demographics.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

markempa

OCTOBER 10, 2007

Lead reengagement is one of the most powerful ROI tools marketers have available to them. That's why I thought you'd find these two articles published this week in BtoB Magazine relevant. The year-end push is on and I know you may be wondering what else can I do to drive more revenue with little or no remaining budget?

BtoB 120

BtoB Marketing Qualified Leads Leads Lead 120

Marketing Insider Group

JUNE 21, 2012

These are all just tools to communicate with our buyers. They are the tools our buyers are using. claim that it influenced their technology buying decision. I can see all the old-school marketers using this article as their “proof” that social is a waste of time. And we need to learn how to use them effectively.

Social Media 100

Social Media Statistics Media BtoB 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Webbiquity

NOVEMBER 18, 2014

During upfront planning, it’s essential for marketers to use the right tools , analyze data, pull out meaningful insights and use that information to craft a strong strategy. Countless tools and theories exist, but these analysts have the wisdom to know which are most relevant to the current project and how to apply them appropriately.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

MLT Creative

NOVEMBER 15, 2010

For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Select tools that match your strategy.

Marketing Automation Services 40

Marketing Automation Services Social Media Budget Programs Marketing Management 40

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Sales Engine

JUNE 20, 2017

Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content. But you can’t fully automate the sales funnel, especially for complex, research-heavy purchases in the BtoB world. It seems that this once-complex process can be distilled to an algorithm.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results.

Social Media 100

Social Media Social Marketing BtoB Media 100

KoMarketing Associates

MARCH 21, 2013

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Webbiquity

FEBRUARY 14, 2010

Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. " Ive written a number of times that educational content is an important tool for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

APRIL 6, 2006

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. A new article in BtoB Magazine by Karen J. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Marketing Insider Group

JANUARY 25, 2011

Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? And I also agree with Jennifer Dubow ( @jennifer_dubow ) that we need to take Social Media seriously as a marketing AND sales tool. What are the greatest challenges in B2B Marketing? So there are plenty of us folks that get it.

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The ROI Guy

MAY 10, 2011

Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

markempa

MAY 8, 2007

Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thanks TypePad ! Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Industrial Marketing Today

MARCH 8, 2011

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. In “Who says engineers don’t know how to have fun?” Paul reports on the phenomenal success of element14 , an online community for electronic design engineers.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

The ROI Guy

AUGUST 3, 2011

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100