Marketing Insider Group

JANUARY 25, 2011

Why does B2B Marketing content stink? Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? I had a number of answers on content. over time? .&# Ksenia Coffman ( @KseniaCoffman ) agreed but asked “content marketing is the buzz, but how do you measure its performance, exp.

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

B2B Marketing Zone Posts

JULY 9, 2009

No patience for the ROI of Social Media discussion - Buzz Marketing for Technology , June 15, 2009. Narrow is the New Wide for B2B Marketing Content - Marketing Interactions , June 3, 2009. Content Marketing Today , June 26, 2009. Social Network based Caller Routing - Buzz Marketing for Technology , June 17, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Buzz Marketing for Technology

MARCH 23, 2011

And that media could be in the form of an advertisement or in the form of paid content. Many BtoB organizations these days are spending time and money. To answer that, you need to discover where men go to have those conversations and then place your media there. Social Media – the Next Frontier!

Media 100

Media BtoB Paid Search Agency Social Media 100

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 6, 2006

Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. A new article in BtoB Magazine by Karen J. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. We’ve found that when you send educational content of any kind, it’s important to followup with a human touch; namely, followup phone calls. Can you send them other relevant and educational content?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Buzz Marketing for Technology

JANUARY 5, 2010

In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. The empowerment of the individual consumer can and will affect every brand.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 100

Social Media Media Marketing Management BtoB 100

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. BtoB Magazine.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. We wanted to give our audience the content they needed. Theme: We created a really strong theme to generate a buzz. Quick-follow up: At the end people got CDs with content but not the presentation slides.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

NOVEMBER 10, 2005

» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. Relevant content is key. Relevant content is key.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Buzz Marketing for Technology

JANUARY 26, 2010

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2009

Buzz Marketing for Technology , July 23, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Buzz Marketing for Technology , July 30, 2009. B2B Marketing Content Turn Offs - Marketing Interactions , July 9, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

MARCH 30, 2007

The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale. The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Buzz Marketing for Technology

DECEMBER 8, 2010

What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

DECEMBER 6, 2006

So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Ive often talked about how marketers can reuse content for lead nurturing. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JULY 10, 2006

The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. MarketingSherpa: Best & Worst Lead Generation Offers for 2006 If youre interested, I also highlight how thought leading content influences the lead generation process here and here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

MLT Creative

SEPTEMBER 30, 2011

October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. Download advanced content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. Download advanced content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Buzz Marketing for Technology

NOVEMBER 6, 2008

Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results. Currently, he writes the social media column for BtoB magazine.

Social Media 100

Social Media Social Marketing BtoB Media 100

markempa

JUNE 27, 2006

I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JANUARY 4, 2006

Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of careful planning and development, good content, and great orchestration. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

NOVEMBER 9, 2005

« Podcast: How to Nurture Leads | Main | Winning the Complex Sales Cycle with Thought leading Content » B2B Lead Generation Blog Adds FeedBlitz for Email Notification I have an announcement for readers who use Bloglet to get email notification for the B2B Lead Generation Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned. It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Connect sales and marketing metrics together. Focus on the data points you REALLY need to measure in your CRM.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

markempa

NOVEMBER 8, 2005

Nuts and bolts of contact frequency and content. Nuts and bolts of contact frequency and content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Show Agenda Why lead nurturing is such a hot topic. Who owns the lead nurturing process. Three key elements of a lead nurturing program.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JUNE 9, 2005

« Using thought leader content as a lead generation tool | Main | Why dont sales people update the CRM and what can be done about it? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120