Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

Hubspot

JULY 22, 2019

In the next few years, we're going to continue to see a decline of TV viewing -- and with it, a steep drop-off of traditional TV advertising in favor of using digital media as the preferred advertising platform. It's also projected that by 2023, digital will exceed two-thirds of total media spending. Digital media is cheaper.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Stevens & Tate

SEPTEMBER 24, 2022

Be careful though, as storybranding and storytelling are two different animals. It deals with the entire suite of broadcasting your brand, who you are, and what you know about your industry and the solutions you have available across many different avenues. Get Found and Be Seen. Lead Nurturing Throughout the Buyer’s Journey.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

SmartBrief - Marketing

JANUARY 23, 2024

Benefits and challenges of CTV advertising With linear TV, marketers mostly depend on broad demographic groups connected to broadcast dates. The challenge for marketers and brands is to meet their target audience where they are. CTV allows marketers to target ads with first-party data to reach the proper audience.

Marketing & Strategy 86

Marketing & Strategy Marketing Strategy Paid Search Agency Privacy 86

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing AI 71

Marketing AI Advertising Agencies Planning Broadcasting 71

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. Is this the best piece of corporate media ever? To me, the James Hetfield video is the best piece of corporate media I’ve ever seen. The videos include everything from a series of in-house concerts aired on broadcast TV both in the U.S. surround sound.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. According to a report by NiemanLab.org, 57 million Americans, or 21% of the U.S.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Spiralytics

MARCH 13, 2024

Broadcast journalist Raffy Tulfo has a prominent YouTube platform known for its hard-hitting investigative journalism and advocacy for social justice. Though this is primarily a media channel, it also publishes remote report segments as vlogs. million, Jelai has amassed a loyal following on YouTube and other social media platforms.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Zoom-in On Immersive Media. With video and social media platforms like TikTok having gained more attention – brainstorm ideas that can help you take advantage.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Marketing Insider Group

AUGUST 7, 2023

It could be: A blog post written in a casual, engaging tone A social media post that asks your followers a question A chatbot that helps your customers find what they need on your website The key is to choose a form of content designed to engage your audience in a conversation, rather than just broadcasting information at them.

Conversion 188

Conversion Top of Funnel Content Lead Nurturing 188

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Your videos must be interactive, transparent, innovative and topical, and the best types of social media video content blend all of these elements. Here are nine examples of social media video ideas done right to inspire your marketing efforts.

Social Media 102

Social Media Video Marketing Media Viral Marketing 102

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Why a social media strategy? Social media offers powerful channels through which you can share content in seconds.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Why a social media strategy? Social media offers powerful channels through which you can share content in seconds.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

EveryoneSocial

FEBRUARY 6, 2020

Every week, we deliver an informative and educational piece of media in a short and bite-sized format. Bryan Chaney is back for another Bitecast, this time to share his thoughts on what is currently working best for employer brand strategies, talent attraction, and leveraging social media to best activate employee experience.

Brand Identity 52

Brand Identity Branding Broadcasting Storytelling 52

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services. Media One Creative: [link].

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Zoominfo

NOVEMBER 12, 2018

There are lots of funny comedians and broadcasters dominating the space. But, if you can find a topic that seems like a natural fit and hosts that understand the art of storytelling, you may have a winning podcast on your hands. You won’t figure out what your podcast is until you get it underway, even as much as you plan and plan.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Sales Engine

AUGUST 20, 2015

Because the sales process has become more consultative in nature, storytelling is important to communicate your message. It’s a primary driver around why we at Sales Engine Media use video interviews to capture information from experts as a large part of our content development process with clients. So what are the facts?

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services. Media One Creative: [link].

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. We are now enabled to block banner ads and skip commercials as we please, no longer captive to traditional broadcasts and publications. ” Brand Storytelling Powers Leadership. Consumer behavior is shifting.

Storytelling 40

Storytelling Branding Brand Identity Banner Ads 40

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. An integrated marketing strategy that focuses on a key theme across all media is critical. Marketing leaders are 1.5

Paid Content 79

Paid Content Campaigns Examples Advertising Agencies 79

Zoominfo

OCTOBER 5, 2021

There are lots of funny comedians and broadcasters dominating the space. But, if you can find a topic that seems like a natural fit and hosts that understand the art of storytelling , you may have a winning podcast on your hands. Staff, WebProNews “Content is everything the light touches.”

Business 100

Business Advertising Mediums Broadcasting Planning 100

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media 90

Social Media Class Word of Mouth Media 90

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. In fact, social media’s influence runs deeper than customer engagement. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out.

Social Media 93

Social Media Media Business Social Networks 93

Salesforce Marketing Cloud

JANUARY 4, 2024

Use surveys, social media monitoring, or customer feedback to gain a deep understanding of your audience’s interests. If your drip campaign spans multiple channels (email, social media, etc.), Broadcast emails, for example, are those one-time messages sent to a large audience.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Ambal's Amusings

SEPTEMBER 1, 2009

While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? The internet has irrevocably shifted the media landscape format with major implications for advertisers. However, some platforms don’t broadcast skippable ads, which can skew your results.

Paid Search Agency 73

Paid Search Agency Ads Campaigns Cable 73

ClearVoice

FEBRUARY 3, 2021

For example, Microsoft is one of a few major corporations to run primetime broadcast commercials advertising its small business services. They might opt to have no social media for the B2B products, but have a robust sales team that can share info on products with their foodservice clients. Larger companies may take a broader approach.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Adobe Experience Cloud Blog

OCTOBER 7, 2016

The Power of Visual Storytelling. Visual content is more than 40X more likely to get shared on social media than other types of content. Live Motion: Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand. KISSMetrics.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Digilant

APRIL 23, 2024

For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy. Understanding Digital Audio Advertising Digital audio advertising describes promotions that are embedded within digital audio media such as podcasts, digital radio, and music streaming services.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40