How your GTM motion impacts your marketing strategy and org chart
MKT1
APRIL 6, 2023
Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. I actually think about GTM motions in 5 buckets though.
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