Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Let’s look at some specific tips for promoting your website through content marketing. We also have some tips for getting more blog followers. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Also, having spent my time on front lines, I know how valuable feedback from our call center can be. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? •

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle. Who’s Doing What?

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Webbiquity

OCTOBER 14, 2014

Jane Porter passes along five valuable tips from master storyteller Kevin Allison. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. ” He also shares specific tips from three professional event planners.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Hubspot

JUNE 5, 2014

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. 1) Content Creator. Skills Necessary.

Social Media 28

Social Media Work Management Marketing Management Media 28

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Gary Vaynerchuk ’s Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. Social media has infiltrated every facet of marketing today.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. Our team keeps a close eye on current best practices, and we’re constantly testing and tracking our results to improve our SEO efforts. But I’m here to break it down for you.

Paid Content 89

Paid Content Lead Ranking SEO Lead Scoring 89

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Who’s listening? Who do they tell if an opportunity occurs?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 9) Social Media Today.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Thus, the name of our first podcast pick, is a tribute to that fact. Listen for real insight on the real people doing real work in social media. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. It goes to the core skills of what being a GOOD PR person is or isn't. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

Hubspot

AUGUST 4, 2014

To that end, here are five of the lessons from Paul’s book to help all of us adapt our skills and become fluent in an increasingly digital world. Preparing a team and approach that is agile, responsive, and consistent with consumer cadence and expectation is no longer optional. 1) Always Be Measuring. Just 36% (!!)

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Making progress, but still a long way to go.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee's Tip. Patsi Krakoff's Tip. Craig Rosenberg's Tip. Patsi Krakoff.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Sprout Social

FEBRUARY 25, 2020

In addition to publishing this infographic on their blog, they also submitted it to other authority sites including Egg Marketing PR, Venngage and Smart Insights. Strengthen your social media presence. This significantly boosts your reach and social media presence. Drive high-quality traffic. What can you create?

Social Media 119

Social Media Social Marketing Media Peer-to-peer 119

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” — PR Daily (PR Tools). 5) Onalytica.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

PR 100

PR Tips Best Practices Press 100

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. And while Peter could occasionally connect a media member with a good source, he didn’t have the capacity to do it at scale. HARO is one of them. What is HARO?

Link Building 69

Link Building SEO Ad Building Blogger 69

Moz

AUGUST 8, 2019

In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. Hi, Moz fans.

Link Building 52

Link Building Outreach Tips Ad Building 52

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. What is the best parka for sub-zero temperatures?

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Optimization Tips Work Management Lead Ranking 100

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. If that’s true, then we know what our focal points are when we reach out. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Buffer

FEBRUARY 15, 2022

It was always my intention and hope to gradually build a company that would be a leader in our category, and that required a plan, goals, an outline for growth, and funding to make it all possible. Once we hit our initial target of $25,000, we set a stretch goal for $50,000, which allowed us to offer more options for our notebooks.

Campaigns 78

Campaigns Ad Building Process Brand Identity 78

Scoop.it

OCTOBER 29, 2020

In our day and age, the currency is attention. We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. There is another common denominator to our personalities – we are all insecure about something. Be Genuine. Too obvious right?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86