Hubspot

APRIL 17, 2012

Consider the following traditional examples: Night clubs and bars limiting entry, making patrons wait in line outside to increase the perception that the venue is popular to attract more passersby. 5) Case Studies & Testimonials. Then approach them for a testimonial or case study. 2) Embedded Tweets.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Buzz Marketing for Technology

JUNE 27, 2008

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Speaking Clients Testimonials.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms.

Blogger 80

Blogger Domain Outreach Microsite 80

Martech Advisor

OCTOBER 18, 2019

In this article, we will look at what is earned media, its types, examples, best practices, and attribution. Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! Let’s look at some of the examples of earned media. Table of Contents. What Is Earned Media?

Practices 43

Practices Examples WOM Media 43

Brandpoint

JUNE 12, 2019

In this post, I’ll cover how your branded videos can be shared within all four segments of the PESO model and offer specific examples of what that looks like. Live-action video with testimonials from your employees or clients is an effective method to humanize your brand and get your message across. Source: Spin Sucks.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Moreover, knowledge of influencer marketing platforms, Google Alerts, and blogger outreach programs are necessary. Example CMO Job Description Template.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. Employees , vendors, users, and partners can be tapped for influential case studies, video testimonials, and social sharing. Influencer marketing serves a deeper part of the funnel.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Software 102

seo.co

MAY 17, 2021

Sometimes this happens naturally, but you can also proactively send products to bloggers as a way of encouraging them to write about your brand. Reviews and testimonials. Take product photos as an example. For example, it could take you as long as three or four hours to write and publish a blog post. Lower costs.

User-Generated Content 100

User-Generated Content Generation SEO Planning 100

Optinmonster

APRIL 27, 2020

Here’s an example of a squeeze page from Brian Dean, CEO of Backlinko: When done right, squeeze pages are incredibly effective at converting visitors into subscribers. They rely heavily on trust signals like reviews and testimonials, and they often have some video component to help persuade potential customers.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Outbrain

JULY 9, 2019

Add testimonials to your product web pages. A testimonial is one of the most powerful influences in a customer’s decision-making process. Build a press page where you can publish all company news and brand mentions, such as interviews, press articles, bloggers reviews, awards, etc. Happy customers are the best advertisement.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 48

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. You don’t have to hire a PR agency to kiss the arses of the editors any more. See it here. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. Testimonials. Earned Content Distribution.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Single Grain

APRIL 27, 2022

Sites like TechCrunch , for example, may be one of the biggest and most trusted tech sites on the web, but if you’re trying to generate links for your new boutique fashion label, a link from TechCrunch isn’t going to do you much good unless you’ve got a tech-specific angle to promote. Specializes In: Digital PR and SEO link building.

Link Building 52

Link Building Paid Search Agency Advertising Agencies Ad Agencies 52

nDash

DECEMBER 9, 2021

There are many ways to distribute blog posts, including the following examples: As a link roundup in your email newsletter. For example, we have a dedicated page for our customers and various success stories. Here are some examples of earned content distribution: Non-Sponsored Publications. On your social media channels.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Convince & Convert

APRIL 7, 2010

What great examples of businesses doing this well do you have? After those and if I’m sitting around waiting for someone (for example) I’ll turn to FourSquare. Yet another testimonial for them. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews? There are other examples of quick ways to assess latent need that are even more exciting. I see testimonials, etc.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Directive Agency

JULY 26, 2016

Example: If you’re an attorney, is the agency you’re looking to hire familiar with the legal industry? Social Proof, Testimonials, Reviews and Case Studies. Read their testimonials and investigate yourself to see if those clients are ranking well and have visibility. Chris Dreyer. ~ #SEO specialist and CEO of [link].

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76