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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. Glossier is an example of this. That’s why they work. But it worked.”

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5 Real-Life Examples of Awful PR Pitches

Hubspot

To help you, we've gathered 5 awful examples of real-life pitches to demonstrate what NOT to do in your media pitches. Example 1: It's Vocus' Fault! At the bottom, it read: This press release was sent through the Vocus PR platform. Example 2: Acting Casual. Example 2: Acting Casual. Example 3: Mail Merge.

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Marketing Content That Sells

The Effective Marketer

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ). Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Organizations evaluated, bought, and deployed software that everyone was supposed to use. I like the way that you phrase that. Enterprise 1.0