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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks. Building Campaigns. Buying Advertising.

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Three Creative Ways to Amplify and Elevate Your B2B Public Relations Tactics 

Launch Marketing

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

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The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Blog content. What’s Inbound Public Relations? Website copy.

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Time for a B2B Public Relations Tune Up

Schubert B2B

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.)

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June 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Enter: Data-driven Public Relations.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Sanjay Rout Innovation Solution Lab Contact Prof.(Dr.)

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Utilizing PR Tools When Growing Your Company’s Brand Recognition

Stevens & Tate

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

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