Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Failure: No Social Media Buzz.

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Trade Show Buzz Work Management Impressions 188

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Planning Zoominfo Paid Search Agency 187

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Book a spot in each trade show early so you have better booth spaces to pick from.

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Trade Show Tips Ad Building Work Management 113

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Virtual Tours.

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Trade Show Webinar Metrics Planning Co-Registration 105

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Strategy 2: Affiliate Marketing. Understand Your Ideal Personas. Strategy 3: Referral Marketing.

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Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Trade Show Work Management Marketing Management Lead Liaison 73

The Point

NOVEMBER 14, 2014

You can access the complete report on the Software Advice blog – no registration required.). The conclusion that most caught my eye is the one that titles this blog post. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

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Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Convince & Convert

JANUARY 28, 2016

He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter. He cites a powerful example from his own blog as to how personal stories can reach people in more powerful ways. The best employees to send to trade shows.

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Trade Show ROI Social Networks Lead Scoring 91

Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Renting a photo booth for your trade show is far easier now than it was just a few years ago.

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Trade Show Lead Generation Lead Scoring Lead Ranking 114

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

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Trade Show Work Management Planning Paid Search Agency 96

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Create a micro site for your presence at a show.

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Trade Show Social Media Social Marketing Media 100

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

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Trade Show Planning Conference Work Management 68

Schubert B2B

MAY 11, 2018

I can’t believe it…it’s been almost six months since I had written a blog to marketing managers about planning ahead for your first b2b trade show. Even though it was mainly targeted to those who have never exhibited at a show before, it can also apply as a reminder to those who have.

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Trade Show Conversion Paid Search Agency B2B 59

Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad. Email campaign.

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Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad. Email campaign.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Sword and the Script | B2B

APRIL 18, 2020

Not all marketers are reallocating budget the same way: “…tech marketers are more likely to invest in online events (both sponsored and hosted) and paid social media” while “non-tech marketers will spend more on content development and organic social media. But that doesn’t mean people need less high-quality information or education.”

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Trade Show Conference Paid Search Agency Content Marketing 80

Schubert B2B

NOVEMBER 30, 2017

Now more than ever, B2C marketers are focusing on email, social media, blogging and any marketing that falls within the digital realm. With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P.

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Trade Show B2B Work Management Marketing Agencies 1 59

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 262

Social Media Media Aggregators Trust Marketing 262

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

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Social Media Event Marketing Social Marketing Trade Show 65

Schubert B2B

NOVEMBER 30, 2017

Now more than ever, B2C marketers are focusing on email, social media, blogging and any marketing that falls within the digital realm. With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P.

Trade Show 48

Trade Show B2B Work Management Marketing Agencies 1 48

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. 1. Start your social media efforts months in advance.

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Trade Show Social Media Practices Media 40

Launch Marketing

JUNE 22, 2022

Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. A strong plan of action will help keep your efforts focused on your social media goals. Leverage your Brand.

Social Media 117

Social Media Media B2B Thought Leadership Trade Show 117

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! 6 Ways to Stand Out in a Trade Show Exhibit Hall.

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Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

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Trade Show Work Management Marketing Management Lead Scoring 48

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. co-exhibiting at trade shows and conferences. Banner ads? The key is to make it creative.

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Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Pam Didner

NOVEMBER 5, 2022

You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points. Content planning and writing are essential skills for content marketers and social media managers. What are the top 3 blogs/publications/creators you read/watch?

Social Media 108

Social Media Work Management Social Marketing Planning 108

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. I compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. Four blog posts focused on some aspect of social media.

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Trade Show Leads Lead Marketing Qualified Leads 120

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

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Planning B2B Marketing Marketing Plans Work Management 98

Trade Press Services Newsletter

NOVEMBER 2, 2023

Add the release and any media coverage you obtain to your press kit. Do the same on any other social media platforms you are active on. Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Share the Award News with Your Existing Network. Be sure to add any relevant hashtags to your post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Televerde

MAY 13, 2024

Top-of-the-funnel marketing strategies include SEO, content marketing, email marketing, PCP ads, trade shows, and social media (among others). Build content libraries of blogs, videos, and downloadable resources that you can repurpose and reshare across channels and campaigns. B2B buyers are no exception.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

sagefrog

NOVEMBER 14, 2023

Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report. Learn more in section 6!

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Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

NOVEMBER 3, 2017

trade shows. animations repurposed for articles, blog posts, etc. When we’re asked to create a “silent” version for a trade show or other noisy, distraction-filled environment, we sometimes leave out the “problem statement” that kicks off most technology business videos. video walls in conference rooms.

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Video Marketing Trade Show Business Sample 120

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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Trade Show Planning Buzz Marketing Management 48