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5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

How We Built Our Content Marketing Stack to Drive 10x ROI


Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. He decides it’s time to sign up for Contently’s weekly newsletter.

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Trending Sources

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Even if you send a weekly rather than daily newsletter, it’s good practice to curate on a regular basis to break up your workload and ensure that your site is refreshed with new content.

Can Marketing Automation Save Your Content Strategy?

Content Standard

And a blog. And email newsletters, whitepapers, and infographics. As marketing demands grow, the need for simplification becomes more pressing. Your company needs a website. And social media accounts—lots of them. And video, lots of video.

Perfecting the Art & Science of Engagement Marketing at Panasonic

Modern B2B Marketing

A: We measure a breadth of metrics from customer satisfaction and share of voice in the press, web traffic, search traffic etc. A: We installed Marketo and have built a library of approximately 300+ campaigns in different languages (emails, newsletters, tradeshows, list uploads, etc.)

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It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

By the 2000 and 2004 elections, websites were much more robust with new modules, calendars, newsletters, and lots of content. Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters.

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Newsletters. Newsletters. Blog Posts.

Marketing Automation Trends for 2010


1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manager, Inbound Marketing, Marketo. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

7 Tips To Get New Facebook Fans For Your B2B Business

Modern B2B Marketing

Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences.

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Blog posts. Newsletters.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Blogs. Forrester Blog for Interactive Marketing Professionals. Tom Pick's blog Webbiquity.

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world.

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

You’re likely doing email nurturing, though it can probably be significantly improved Email is often a type of nurturing, so if you’re sending out a monthly newsletter, or have an opted-in list that you’re sharing your press releases with regularly, you are doing nurturing. Also, Japan is the number one blogging country in the world and the UK is the number one tweeting country in the world, with London being the number one city.