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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Never waste a crisis

Varicent

Lead with humanity. We’re writing a new blog series about all these topics, because no one has done this before and no one knows what to do. This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. Learn how to get the most out of every lead and every dollar of marketing spend.

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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). The post 7 Key Issues To Avoid When Creating Your Buyer Personas appeared first on Lead Forensics. Humanize your conten t.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Obviously, this effort had taken him a while, but where was it leading? If you don’t get any traction with other outlets, write a rebuttal essay and post to your blog on your site or on Medium. Does the publication accept guest blogs from industry experts? ” Which naturally led us to the questions of What and When ?

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

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Moneyball for Marketers

Adobe Experience Cloud Blog

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. This can sometimes lead to a misallocation of resources and the wrong strategy.