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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. From One Engineer to Another® blogs from Indium Corporation. I know it’s Emerson again.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. Take a cruise through the SlideShare presentation and blog post below to see what secrets we''ve uncovered.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

CMO 40
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ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

Share Blog Cite. "Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Science News. Print Email Bookmark. Need to cite this story in your essay, paper, or report?

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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

A big part of lead generation is getting mindshare. The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. That is not enough for Clement.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. Leading Payment Apps for Enterprise Businesses. All it takes is a tap or swipe on a touchscreen. The power of processing payments has now been optimized for mobile.