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The Basics of Lead Scoring and Grading in Pardot

Heinz Marketing

Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. Essentially, this automation assigns values to your prospects to further segment and understand their intent. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent.

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7 value-added assets to engage and upsell customers

Martech

Leveraging martech for customer engagement One way to engage and upsell customers is through value-added tools and content. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Are you getting the most from your stack? Services 1.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets? Lead magnets should always be high-value, specific, actionable, and accessible. What’s the Real Deal with B2B Lead Magnets? High Value. They can be.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. How Often Should You Blog?

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8 Tried and Tested Review Request Email Templates for Success

SocialPilot

This blog will give you steps and best practices for writing an effective review request email that helps you get more reviews and enhance your online reputation. You will also receive free templates for request review emails that you can simply copy and customize as per your needs. There is more! Let’s get started.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

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