Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.

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Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). To Interact with Customers and Prospects. To Build your Brand.

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SnapApp

APRIL 3, 2014

Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing.

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Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Tired of your old booth property?

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markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2011

However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Adobe Experience Cloud Blog

JUNE 19, 2013

For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. This is an example of co-marketing on a small scale. Jon Miller, VP of Marketing, Marketo. Event Marketing' And it works really well.

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Adobe Experience Cloud Blog

JULY 12, 2011

By enthusiastically and methodically adopting RPM, marketers (aided and abetted, I hope, by their sales compatriots), will create a powerful new revenue engine that demonstrably is more agile, more social, more connected , and more intelligent. Figuring all of this out is a daunting task for even the most seasoned of marketers.

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Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Think about your last trade show or live seminar. Serious props go out to a marketing team that can execute such an event.

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Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. In fact, spend is on the rise as experts estimate 22% of a B2B company’s marketing budget is spent on events.

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Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

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SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences.

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Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. If you’re gearing up for an upcoming trade show, take some friendly advice from someone who’s been there and done that. See you on the trade show circuit!

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Planning Trade Show B2B Thought Leadership Thought Leadership 48

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

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Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Dallas, TX – GoExhibit!™

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Biznology

MARCH 28, 2013

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Inbound marketing is all the rage today. Marketo promotes it. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Hubspot promotes it.

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Adobe Experience Cloud Blog

NOVEMBER 26, 2014

It can also refer to free promotional items dispensed at trade shows, conventions, and similar large events” Event tchotchkes are some of the most hotly contested items amongst marketers as part of the event planning process. How do you think about creating tchotchkes for your events?

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TrustRadius Marketing

NOVEMBER 2, 2022

With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. Adobe Marketo Engage. LEARN MORE. LEARN MORE.

Enterprise Management 52

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TrustRadius Marketing

NOVEMBER 2, 2022

Adobe Marketo Engage. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. 1) Citation: YOH Blog. (2) LEARN MORE. LEARN MORE. CodeSignal. LEARN MORE.

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Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Adobe Marketo Engage. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. 1) Citation: YOH Blog. (2) LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Adobe Marketo Engage. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. 1) Citation: YOH Blog. (2) Core HR and Payroll. Talent Management. LEARN MORE.

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Enterprise Management Digital Asset Management Work Management Marketing Management 52