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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon.

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A Knowledge Base: The Sales Enablement Tool Your Business Needs

BenchmarkONE

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement. And when your sales team is enabled, you get more deals past the finish line — which in turn benefits your entire organization.

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2024’s Top 10 Go-To-Market Tools and Software Platforms to Maximize Efficiency Across the Funnel

SalesIntel

These tools help streamline processes, target the right audience, and maximize your chances of success. This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy. That’s where the right GTM tools come in. Request Demo 2.

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2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls

FunnelEnvy

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

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Grow your B2B e-commerce business: A playbook for success

Sana Commerce

Unlike B2C e-commerce, where individual consumers make impulse purchases, B2B transactions typically involve larger order volumes, longer sales cycles, and complex decision-making processes. Streamlined processes are crucial for a positive customer experience.

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce Marketing Cloud

See how it’s done Make the business case for upselling and cross-selling I’ve spent 15 years of my career in sales and sales leadership roles for software and hardware companies. They also know that customer trust can lead to more sales. They’ll receive credit right away and earn their incentives faster.

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HubSpot’s June 2023 releases: The manager’s guide

Martech

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.