SmartBug Media

NOVEMBER 28, 2018

A lot of financial and investing firms dabble with marketing automation; however, few have built a full-scale program that they use across their entire customer journey. Firms are collecting vast amount of operational and marketing analytics data long before a prospect becomes a client. Smart automation is much more.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Paid Search Agency 83

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. We use the application in early stage conversations or initial engagement with an active visitor to the website,” John Hansen, senior director, field marketing at Iron Mountain, told MarTech.

Marketing AI 96

Marketing AI Conversion Top of Funnel Eloqua 96

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It Starts With the Content Development Road Map Your content development should mirror the experience of going to the zoo. Stay with me here!

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 119

Privacy Ad Building Brand Identity Branding 119

DiscoverOrg

NOVEMBER 17, 2016

Around ten years ago, it hit marketing and paved the way for thousands of new technologies to come to market. Many focused on marketing automation and email, others are more centered around content management. Sales has been a late adopter of this automation trend; however, that’s changing and fast.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It Starts With the Content Development Road Map Your content development should mirror the experience of going to the zoo. Stay with me here!

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Email marketing tools allow you to automate the messages you send to your contacts.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Marketing Management 85

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. And therein lies the difference.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The email blast is dead.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

ANNUITAS

OCTOBER 15, 2020

When a vanity metric number is too low, the reaction is to execute another marketing campaign. And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Clicks and Opens. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Sharpspring

JULY 31, 2017

Client retention is nothing new, but the scale at which marketing automation allows us to retain our loyal clients most certainly is. Marketing automation leads the customer loyalty revival. So how are leading brands use marketing automation to delight customers and earn the benefits of customer loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Adobe Experience Cloud Blog

APRIL 14, 2016

Let’s take a look at 4 pitfalls you need to avoid to ensure your marketing automation efforts are a resounding success: 1. From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. Don’t let these marketing automation fails happen to you.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Lead Liaison

SEPTEMBER 20, 2017

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. A marketing automation solution specializes in communicating with those contacts based off of many different factors that may are may not be tracked within the CRM. It only needs to shift gears.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Top of Funnel CRM 48

FMG Suite

FEBRUARY 21, 2024

From websites to content, social media, email, and more, we pride ourselves on being the industry-leading solution that enables financial advisors to execute extraordinary marketing in a very efficient manner.” Our people, authentic, timely content, and easy-to-use technology are what I believe is helping us stand out.”

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

BenchmarkONE

SEPTEMBER 16, 2020

When looking for new, creative email marketing tactics , our go-to is to examine what others are using. Dynamic content is the least-used email marketing tactic , coming in behind automation, mobile-optimization, contact segmentation, and personalization as a must-do strategy. What Is Dynamic Content? What gives?

Email Marketing 89

Email Marketing Top of Funnel Marketing & Strategy Marketing Strategy 89

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Auto-responders.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many? Analytics, or It Didn’t Happen.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. Marketing Program Investment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Report Automation 48

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. Final Thoughts: Email Marketing List Segmentation.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

AUGUST 9, 2018

That way, you can spend more time on the marketing activities that truly matter. Marketing Automation and Marketing Productivity. This first section looks at marketing automation and its impact on marketing productivity. Marketing automation drives a 14.5% Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Marketing Automation Services 48

Marketing Automation Services Sales Management Marketing Automation Email Marketing 48

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. You can’t just send a giant email blast with generic content and expect people to engage. You can’t either send personalized content if you don’t know anything about the person.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Sales Engine

MARCH 31, 2016

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. What is Contextual Content? Are they leaning in or are they turning away? Frowning or rolling their eyes?

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Lead Liaison

OCTOBER 10, 2017

But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. This is where Account Based Marketing (ABM) meets Inbound Marketing. You’ve got to create content that will appeal to them and bring them to you. And if they do make it to your content, how will you know?

Marketing Prospects 50

Marketing Prospects Contact Marketing Lead Liaison Marketing Automation Services 50

Martech

APRIL 17, 2024

Here’s what I was looking for: Stop depending on batch-and-blast. The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much. Use incremental innovation to create change.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ClickZ

SEPTEMBER 23, 2022

With millions of dollars sunk into technology investments and turf wars between CMOs and CTOs, Prodromou offers practical advice ranging from technology implementation to regular content audits. It is a programmed sledgehammer of frequency, designed to systematically bombard key targets with content and respond to inquiries.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Hubspot

JANUARY 12, 2017

It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift. What Marketing Automation Really Is. What Marketing Automation Really Is.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Click Rate 28

SendX

AUGUST 4, 2021

So, email marketing is nowhere dead, especially blast emails, as 87% of marketers have used emails to distribute their content in 2020. If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool.

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

ANNUITAS

AUGUST 19, 2020

In this scenario, a typical example of a micro growth tactic would be to optimize the landing page that Sarah finds – reduce friction, expose her to the content, and get her wanting more. Then, with data in hand, you can create content that is relevant for all prospects at all stages of the buying process. ” Step 3.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Host and Exhibit at Live Events.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245