DivvyHQ

AUGUST 12, 2019

Content Marketing Institute (CMI) recently published the Content Marketing 2019: Benchmarks, Budgets, and Trends—North America and delivered some interesting findings on enterprise content marketing. If you’re struggling with agility, give the DivvyHQ platform a try. And what barriers will you meet? Let’s find out.

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

DivvyHQ

APRIL 22, 2019

Benchmarking is another way to help you identify which factors should be in each lane. For example, do you know if your blog is generating leads and how that compares to industry benchmarks? So, why not explore DivvyHQ? To decide where it goes, you may want to look at a more precise data point like efficiency or turnover.

SWOT 81

SWOT Analysis Content Work Management 81

DivvyHQ

DECEMBER 3, 2018

Audience personas: The same benchmarking report shows 77% of the most successful B2B marketers use them, compared to 36% of the least successful. Luckily DivvyHQ can help with the process… DivvyHQ is the wrecking ball that’s ready to knock down barriers to create remarkable content for your financial brand.

Content Marketing 42

Content Marketing Planning Content Paid Search Agency 42

DivvyHQ

SEPTEMBER 17, 2018

We’d hardly be described as an enterprise company, but at DivvyHQ we’ve started having our sales leaders meet with our content strategists and writers on a semi-regular basis and it’s been a tremendously valuable exercise. #3: 3: Refine and Clarify Your Strategy.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

JUNE 25, 2019

In fact, the new report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America from the Content Marketing Institute found that coordinating content marketing efforts among multiple departments and brands was the biggest challenge for 74% of respondents. We Can Help. See how it works today by trying it for free.

Enterprise Management 63

Enterprise Management Planning Content Marketing Work Management 63

DivvyHQ

JULY 11, 2018

Whether it’s DivvyHQ or something else, it is vital for high-volume teams to use a centralized solution that enables crisper coordination. Benchmarks and achievable, incremental objectives are really helpful for keeping things on track. What To Do? The same concept should be applied with enterprise content teams.

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

DivvyHQ

JANUARY 15, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report, the companies that had the most success in their content marketing projects had a documented strategy in place and were the most committed to it. They’ll do both, just as they’ve been doing this year.”. They are impersonal. My two cents.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

DivvyHQ

MAY 2, 2018

In the 2018 Content Marketing Benchmarks, Budgets, and Trends Report compiled by CMI and MarketingProfs, only 8% of respondents rated the project management flow in their content creation process as “Excellent,” and only 28% dubbed theirs “Very Good.” As for implementing like hell? That’s all about nailing down your content planning.

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

NOVEMBER 26, 2018

The 2018 Benchmarking, Budgets, and Trends Report from Content Marketing Institute and MarketingProfs reveals that 77% of the most successful B2B marketers use them, compared to 36% of the least successful. Wink, wink: DivvyHQ.). Then, bank content concepts that answer those questions.

Planning 56

Planning Content Marketing Budget Programs Content 56

DivvyHQ

JUNE 5, 2018

In the B2C Content Marketing Benchmarks, Budgets, and Trends 2018 report from CMI and MarketingProfs, 56% of the most successful companies rated the project management flow during their content creation process as excellent or good, compared to only 11% of the least successful.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

NOVEMBER 15, 2018

A content marketing manager can provide specific value to the data analysis process by establishing benchmarks and leading the charge to pinpoint the specific metrics that should be used to measure success. For a steady stream of advice that can make your work life merrier, subscribe to the DivvyHQ blog.

Work Management 46

Work Management Demand Content Marketing Planning 46

DivvyHQ

AUGUST 7, 2018

– Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform. Example metrics from DivvyHQ Analytics. Establishing benchmarks and showing early growth trends often play a vital role in getting more resources to continue and grow your content programs.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

DivvyHQ

SEPTEMBER 5, 2018

By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.).

Planning 42

Planning Peer-to-peer Content Barriers 42

DivvyHQ

JANUARY 23, 2019

Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report. If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot.

Planning 49

Planning Content Marketing Allocation Research 49

DivvyHQ

JULY 23, 2019

When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Once these benchmarks are determined, we can set goals for the keyword map and for the website and your content. Tip 1: Set Data-Driven Goals. You’re probably wondering what this has to do with keyword mapping.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

DivvyHQ

OCTOBER 9, 2018

Set a golden benchmark. Find projects or tasks at work that enable you to quickly apply what you’re learning. As Kehoe notes, research shows that “enactment enhances memory by serving as an elaborative encoding strategy.”. Where would you like this learning process to ultimately lead you? A new job? A promotion?

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

DivvyHQ

DECEMBER 12, 2017

For example, a measly 24% reported tracking conversion metrics such as email subscriptions or customer conversions – while just 23% track production volume, or benchmark against competitors. Our content marketing measurement eBook is just part of the journey we have taken at DivvyHQ over the past several months.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

DivvyHQ

MAY 1, 2019

If you’re already a DivvyHQ customer, you can build personas into your content program using your content strategy tab. At DivvyHQ, we have an entire help section dedicated to our users getting a ton of value out of our software. Create targeted benchmarks for usage and estimate the value to the audience. But you can!

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). B2C / B2B Content Marketing 2018 Benchmarks, Budgets and Trends ). With 2019 fast approaching, we thought we’d take a deep dive and try to surface some meaningful new content marketing stats, with added analysis so they can actually help you shape plans for the year ahead.

Stats 40

Stats Planning Content Marketing Content 40

DivvyHQ

NOVEMBER 6, 2017

According to a recent TrackMaven study , just 28% use benchmarking and testing to continually adjust their strategy. Subscribe to the DivvyHQ blog today and get exclusive access to this video series. If you had to guess, what percentage of marketers would you say are testing various content types, channels or strategies?

Paid Content 73

Paid Content Planning Video Marketing Work Management 73

DivvyHQ

MAY 11, 2022

Are you using marketing performance management software to inform your marketing strategy? Leveraging an analytics platform of this sort helps to tell the story of how your marketing is driving towards your business goals. Hopefully that story is a happy one. If it's not, these systems can help you understand the path to get there.

Marketing Management 79

Marketing Management Software Marketing & Strategy Analytics 79

DivvyHQ

MARCH 7, 2019

The quality of traffic coming through these referrals will be much higher than your overall benchmark, and additionally, this audience is primed to take your site seriously. For more tips on getting the most out of everything your team creates, subscribe to the DivvyHQ Blog below. How to Get Backlinks for Your Content.

Lead Scoring 75

Lead Scoring Lead Ranking SERP Domain 75

DivvyHQ

APRIL 23, 2020

As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content actually is, and what types of data you'll need to create it.

Marketing & Strategy 86

Marketing & Strategy Content Analytics Creativity 86

DivvyHQ

APRIL 30, 2021

As content producers, it always feels good when something we've produced gets a ton of engagement. But clicks, comments and likes don't always translate to conversions that move the sales needle. This situation often stems from misalignment between marketing and sales.

Content 90

Content Conversion Account Based Marketing Planning 90

DivvyHQ

JUNE 27, 2018

At DivvyHQ, we experience our own challenges with high-volume content production, and we hear about plenty of others from customers and peers. Almost everyone’s making content — 86% of B2C companies and 91% of B2B , according to 2018 benchmarking reports from CMI and MarketingProfs — and there’s a reason for that. Let’s raise the bar.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

DivvyHQ

JANUARY 22, 2018

In fact, Content Marketing Institute’s most recent Benchmarks, Budgets & Trends report shows that only 7% of B2C marketers , and 9% of B2B marketers report being able to “provide accurate measurement to the business.”. But frankly, most of us fall short when it comes to data, analytics, and dashboards.

Enterprise Management 40

Enterprise Management Marketing Management Budget Programs Paid Content 40

DivvyHQ

APRIL 23, 2020

As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content actually is, and what types of data you'll need to create it.

Marketing & Strategy 52

Marketing & Strategy Content Analytics Creativity 52

DivvyHQ

APRIL 23, 2020

As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content actually is, and what types of data you'll need to create it.

Marketing & Strategy 52

Marketing & Strategy Content Analytics Creativity 52

Content Marketing Institute

AUGUST 1, 2018

This research was a way for us to better understand the challenges our customers face, validate the direction of our product roadmap, and provide insights that marketers can use to benchmark their own content planning process. Do you want to validate current thinking? Step 10: Incorporate your ideas into your editorial calendar.

Customer Surveys 86

Customer Surveys Planning Research Work Management 86

DivvyHQ

SEPTEMBER 13, 2017

Start by developing goals based on benchmark performance of your current content and your business objectives. For more content planning advice, tips from thought leaders, infographics and ebooks, subscribe to the DivvyHQ blog today. Each piece of content you create should have clear KPIs.

Work Management 43

Work Management Marketing Management Software CMS Development 43

Content Marketing Institute

APRIL 25, 2018

Or, check out how Brody Dorland of DivvyHQ incorporates quotes into its research, Content Planning Challenges, Trends & Opportunities. I really like how Unbounce includes a list of their contributors for its Conversion Benchmark Report. For each survey finding, he shares a quote from an industry expert. Over to you.

Research 98

Research Planning Marketing Analytics Tools Stats 98

Webbiquity

MAY 2, 2017

1) DivvyHQ. Sample review: “Need software to manage your editorial calendar, check out divvyhq.” 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: Use the tool provided by KnowEm which will give you a percentage rating and you’ll find out how well optimized your content is.” Pricing: free.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

DivvyHQ

NOVEMBER 20, 2017

But as you think about which influencers matter to your brand, you’ll need benchmarks to evaluate whether they would be good to partner with. As Amisha points out, influencer marketing can be a hugely valuable asset, especially when co-creating content with influencers, or leaning on their subject matter expertise.

Video Marketing 41

Video Marketing Marketing AI Content Digital Transformation 41