Remove sales-opportunities
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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

But seriously, with almost everything in the cloud and almost all of that built on API-driven architectures — at least internally, if not always fully exposed externally — there aren’t massive technical barriers to integration. But it’s the long tail of thousands of martech startups and specialist apps where the magic is.

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What is product-led growth?

Rev

The product is designed to be intuitive, user-friendly, and capable of delivering value to customers, requiring fewer sales or marketing efforts. Customers should move through the sales funnel almost without even knowing it. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). Why is insurtech important?

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Essential Marketing Strategies for SaaS Startups

Hubspot

Not only that, but the channels of customer acquisition have become more efficient due to innovations in freemium and free-trial models—plus more sophisticated pipeline-marketing efforts. Software startups are also much more capital-efficient today than ever before, causing startups to require less capital for growth.

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How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

Decisions are being made using these channels and more marketers should spend time looking at these sites as opportunities to attract their customers. This combination of education and showcasing the product generate relevant leads that better convert into sales. Secure evergreen sales, marketing, and lead-gen assets.

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The Plain English Guide to Machine Learning vs. Deep Learning

Hubspot

HubSpot recently acquired Kemvi , a machine learning startup that’s developing a platform to help companies build deeper relationships with potential customers through the power of AI. In fact, Gartner estimates that 30 percent of companies will use AI in their sales department by 2020.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Finding an audience and discovering opportunities for connections was once difficult, unrefined and limited. Salespeople can use social media data for their sales strategy, which is the top use case for social data according to the Sprout Social Indexâ„¢. Personalize sales pitches and provide added value.

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