Martech
DECEMBER 27, 2023
The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.
Zoominfo
FEBRUARY 1, 2018
As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.
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Zoominfo
JULY 24, 2019
As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?
Navigate the Channel
JULY 28, 2023
Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.
Anyword
APRIL 27, 2022
Copywriters can let AI give them the inspiration that gets them past the barrier. For the copywriter and marketer, this means the possibility to choose between various copy versions to find the one with the most potential, while the need for A/B testing is reduced. But this no longer needs to happen.
Marketing Insider Group
AUGUST 11, 2020
Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. So, start by taking a close look at the CTR metrics.
SendX
AUGUST 18, 2020
Many marketers falsely assume that email localization is all about translating email content into local languages. Email localization helps you to overcome cultural and language barriers. To better market to their customers, email campaigns must target the local features of customers (besides their local language.)
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