The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. Times Have Changed for B2B Marketers. This is where ABM can help.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. The Problem with Digital Marketing Today. Unbounce Survey].

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. At the same time, they’ll need to find ways to stand out from their competition in the saturated digital space.

Social Media 126

Social Media Social Marketing Campaigns Planning 126

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The five primary fintech categories are: Digital payments. Digital investment.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

Martech Advisor

OCTOBER 28, 2019

Local marketing has inherent challenges. However, as more budgets move to giant digital publishers (Google, Facebook, Amazon), the immense reach and streamlined workflow of these platforms are bringing unprecedented power and efficiency to local advertisers, says, Joshua Dreller, Director of Content Marketing, Kenshoo.

Advertising Agencies 56

Advertising Agencies Top of Funnel Advertisements Advertising 56

Only B2B

MARCH 30, 2022

It’s critical for a business to succeed in the B2B market by cultivating long-term partnerships with other businesses through B2B appointment setting via quality leads. Salespeople who schedule B2B appointments have a talent for articulating value, recognizing market trends, and understanding the needs of their prospective clients.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success. It can boost ROI. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Email Marketing Blast Campaigns Planning 132

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Thirty-three percent of brands feel that their biggest challenge in marketing measurement is data complexity. Leverage tech for sales and marketing alignment.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

The ABM Agency

AUGUST 30, 2020

Account-based marketing takes a significant amount of effort. This is especially true if you’re a B2B company creating content to push specific accounts down the sales funnel—from the awareness stage through the final evaluation stage. Without engaging content, your spend won’t be as efficient and your ROI starts to plummet.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success. It can boost ROI. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Content Standard

SEPTEMBER 6, 2018

Content marketing can be a uniquely rewarding discipline for this very reason, because content is extremely flexible in how it can serve businesses. But for all of our endless creativity about bringing in new visitors and prospects, marketers can sometimes be very quiet on the topic of retention. It feels good to be useful, right?

Lead Ranking 68

Lead Ranking Lead Generation Top of Funnel Lead Scoring 68

Content Standard

JUNE 27, 2018

I often wonder if other content marketers also suffer from Thanksgiving Guest Syndrome. With a smile and a glint in your eye, you fly into explaining content marketing’s value, the basics of SEO, how you’re changing the way brands interact with consumers. Digital ad markets are competitive and rapid.

Paid Search Agency 61

Paid Search Agency Positioning Lead Scoring Lead Ranking 61

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

SnapApp

AUGUST 17, 2017

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments.but you’re not quite sure what exactly it is. . For marketers, these assessments are helpful because they allow sales teams to spot super MQLs who are ready to be sent to the sales team as ideal customers. . Image source. .

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? After all, your brand narrative is an integral part of storytelling in content marketing. The end goal?

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

Oktopost

SEPTEMBER 27, 2022

Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018. Why Video Marketing Is Essential for B2B in 2022.

Top of Funnel 118

Top of Funnel Video Marketing B2B Advertising Funnels 118

Digilant

OCTOBER 5, 2020

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. Why leave your digital marketing campaigns to chance?

Allocation 52

Allocation Marketing Budget Paid Content Marketing Budget Creation 52

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Content strategy vs. content marketing. Let’s get started! Quick Takeaways. Image Source.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Heinz Marketing

JUNE 24, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re joining us live on the funnel media radio network thanks for joining us in the middle of your work day.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 62

Sprout Social

FEBRUARY 22, 2023

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. Social media levels up your sales strategy Social media is ever-present in the sales funnel. According to the Index, sales strategy is the number one use case for social data.

Social Media 132

Social Media Media Enterprise Management Top of Funnel 132

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Brightedge

FEBRUARY 27, 2020

Considering that 93 percent of online experiences begin with search, and that even 82 percent of customers about to buy something in store will still research online, brands today cannot afford to overlook the importance of SEO and creating a strong digital presence. Prioritizes the marketing areas you will focus on.

Top of Funnel 78

Top of Funnel SEO Digital Marketing Funnels Marketing Funnels 78

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. To perform everything expected of a modern marketing operation, marketers adopted adjacent technologies to enhance what their CMS was able to do.

Digital Experience Platform 98

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 98

Content Standard

OCTOBER 2, 2018

In today’s tech-centric world, email marketing is still one of the most effective ways for brands to engage with their audience. Marketers can now personalize their email marketing with visuals, audio, and embedded widgets that customize emails to a user’s specific browsing behavior. Connect the MarTech Dots.

Enterprise Management 81

Enterprise Management Email Marketing Work Management Marketing Management 81

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. It’s a much less intrusive form of marketing and is increasingly popular and successful. Create SMART inbound marketing goals. – Specific.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Standard

JULY 23, 2018

Keep them coming back from more—that’s the motto for any marketing team looking to earn long-term value from their audience. No one can build a successful long-running content operation solely on the power of traditional marketing efforts and paid impressions alone. That’s where content marketing comes in.

Tactics 66

Tactics Top of Funnel Newsletter User-Generated Content 66

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91