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Maximizing impact: Marketing resource allocation in lean times

Martech

Dig deeper: The budget bottleneck: How to get more from your marketing budget People find bandwidth if there is something in it for them That something doesn’t always have to be cash, but what else do you have to offer in a budget-constrained environment? SEM manager fancies themself a copywriter? Skills development.

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How to optimize your marketing budget: Do more with less

Sprout Social

Another important factor to consider when setting budgets is your team’s bandwidth. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns. Marketing Talent: Paid media marketing specialists, copywriters and graphic designers.

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Ditch Buzzwords, Build Bonds: AI Marketing in 2024

Valasys

Campaign performance: AI will forecast campaign outcomes, optimizing budgets and maximizing ROI. Expect to see: AI-powered copywriting tools: Generate headlines, ad copy, and even blog posts in seconds, tailored to your brand voice and target audience. Image and video generation: Forget stock photos.

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Litmus Live Week: Take to the (Virtual) Stage!

Litmus

Pre: Share how you and your team optimize your pre-send process, in areas like copywriting, designing, QA and testing, and collaboration, with ideas to help create more effective campaigns. Strategies around content creation—everything from copywriting to visual elements—and the role content plays in your marketing plans.

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Litmus Live Week: Take to the (Virtual) Stage!

Litmus

Pre: Share how you and your team optimize your pre-send process, in areas like copywriting, designing, QA and testing, and collaboration, with ideas to help create more effective campaigns. . Strategies around content creation—everything from copywriting to visual elements—and the role content plays in your marketing plans.

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Litmus Live 2021: Top 10 Takeaways from Day 2

Litmus

Test everything to drive engagement and ROI. Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. Test everything to drive engagement and ROI. Veronica Best (VP Product, Dyspatch) gave us her top tips for driving engagement and ROI in email. Watch out for the HIPPO.

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How to Repurpose Your Existing Content for ABM

The ABM Agency

So if you’re targeting more than one account and your creative team has already hit its bandwidth, your ABM strategy has to change. Without engaging content, your spend won’t be as efficient and your ROI starts to plummet. No one wants a lower ROI. And that’s per target account. Start with a podcast ?