Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. They are more likely to say their budgets have decreased or will decrease. 3: Demonstrates an ability to stay on top of trends and changes.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Engagio

FEBRUARY 6, 2020

And that is the reason why most of the brands are allocating higher budgets for digital marketing. A report by Statista says global spending on digital ads will be $385 billion in 2020, and gradually increasing, will reach $517 billion by 2023. The 2019 ABM Benchmark Survey Report says only 6% do not use ABM as a marketing strategy.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. B2C influencer marketing often gets more attention because of its potential to yield direct sales. Or support a new product launch?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Top Rank Marketing

SEPTEMBER 4, 2023

We’re facing a recession, budgets are down, customer expectations are up, and, on top of it all, radical new AI applications are changing the way marketing works forever. In fact, as the unstable economic climate continues, marketing budgets seem to be caught in the crosshairs once more. It’s table stakes for merely keeping up!

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Hubspot

MARCH 23, 2021

It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Porch Group Media

FEBRUARY 7, 2023

That means more businesses, especially the B2C businesses, or the B2B B2C businesses are turning their budgets and investing in direct mail. 44% of B2C marketers report increasing their direct mail budgets. They’ve got a little bit more budget, you know, they’ll drop some mail real quick.

First-Mover Advantage 52

First-Mover Advantage Budget Programs Acquisitions Paid Search Agency 52

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Envy

JANUARY 28, 2018

We expect this trend to continue. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Already well entrenched in the B2C world, influencer marketing is now making its stance with B2B marketing. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. React quickly The days of taking three to four months to evaluate a trend are over. Trust your team.

Planning 127

Planning Ad Building Marketing Budget Budget Programs 127

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

B2B Marketing Directions

OCTOBER 3, 2021

Moorman and her colleagues typically produce three reports for each edition of the survey. Highlights and Insights Report" - This is a relatively brief and graphically-rich report that provides mostly top-level results, along with an analysis of those results and major marketing trends.

CMO 96

CMO Customer Surveys B2B Allocation 96

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Your CRM reporting tools are gold for helping you make informed decisions.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

ClickZ

JULY 30, 2020

However, there are companies who successfully utilize automation to market themselves from a business to consumer (B2C) standpoint. Here are two example drip campaigns for a B2B and B2C company: B2B company: National manufacturer. B2C company: Local dry cleaner. Email 1 – A how-to guide for finding pain points.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. This shows up clearly in search query data, like in the chart from Google Trends below. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

SalesIntel

JULY 13, 2021

It’s a balancing act of audiences, budgets, and tactical channel decisions. With one of the top trends for 2021 being personalization, you must understand who you’re talking to and how you will relay your message. The Key Differences Between B2B and B2C Marketing. Why Personalization Is The Top B2B Marketing Trend For 2021.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Marketing Insider Group

NOVEMBER 2, 2016

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

Research 100

Research Content Marketing Advertising Benchmark Content 100

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. It’s also worth checking industry news to jump on trends timely. Some partnerships focus purely on revenue growth, while others are more geared towards marketing, such as co-hosting events or co-producing reports.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) Moorman and her colleagues typically produce three reports for each edition of the survey. of their total marketing budget on digital marketing activities.

CMO 52

CMO Customer Surveys Research B2B 52

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them. Top content marketing statistics and trends for 2021.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

MARCH 31, 2022

They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Salesforce Marketing Cloud

JULY 27, 2022

Businesses are dealing with a shifting economic climate, shrinking budgets, and directives to do more with less. Customer expectations, market trends, and business needs change fast — so staying agile is critical. What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil? Here’s how.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

B2B Marketing Directions

NOVEMBER 6, 2022

This research has been conducted annually for 13 years, and it provides valuable perspectives on B2B content marketing trends and practices.) The B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 report is based on data from 925 survey respondents. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

ClickDimensions

NOVEMBER 16, 2022

For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind. Even though the pandemic’s influence has lessened, changed buyer trends have remained and are beginning to evolve.

Buy 97

Buy B2B Budget Programs B2B Sales 97

ClearVoice

JUNE 19, 2023

KO Marketing ) 80% of marketers intend to increase their ABM budget. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. Wyzowl ) 66% of B2C marketers use video marketing. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. When you arrive at the Report, select “United States” from the Region filter. What We Can Decipher From the Top Trending Topics. Black Friday. Cyber Monday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Sana Commerce

OCTOBER 9, 2022

The state of e-commerce in Australia and New Zealand – including its’ challenges, trends, and opportunities, have evolved rapidly over the last few years. In the World Bank Group Doing Business 2020 report , New Zealand has ranked the #1 easiest country to do business in. B2B e-commerce trends in ANZ. Get the report.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

Parse.ly

MARCH 2, 2022

More than 800 responded, and we published the results in our Content Matters 2022 Report. There were five key trends that stood out to us: . Content teams are often small, but budgets and teams are growing. . Content team’s budgets are growing too, but they’re being spent mainly on hiring more creators, not on technology.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. On average, B2C brands had an emotional connection with between 10% and 40% of buyers. Research like this doesn’t always have to only live in a formal, published report.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Walker Sands

APRIL 13, 2023

But how does this marketing trend translate to the less camera-friendly world of B2B companies? What Is B2B Influencer Marketing, and How Does It Differ From B2C? B2B influencer marketing, like in B2C, leverages the existing audience relations an influencer has cultivated, creating brand trust by association. billion in 2021.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Thought Leadership Paid Search Agency 52