KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . You can create Google Ad conversions in GA4 using Tag Manager. Google Analytics 4 for B2B: Next Steps .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy? Because B2B organizations often mistake go-to-market strategies as being a new launch. GTM strategies also help with maximizing customer lifetime value (CLV).

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

sagefrog

NOVEMBER 8, 2023

The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. What Makes B2B Healthcare Marketing Important?

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. Marketers’ New Priorities for 2014.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This was through tactics, such as direct one-on-one communication. B2B Marketers Hesitant to Adopt an Omnichannel Approach.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

MARCH 24, 2014

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Standout Tactic: Cisco stays on top of current events and includes their brand when possible and appropriate.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Golden Spiral

APRIL 1, 2022

The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Don’t forget the B2B SEO basics as well. Here are some of top-of-mind tactics.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Paid Search. Standard Rate and Data.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

OCTOBER 12, 2022

While this change frustrated a lot of marketers, I think it will be more effective for tracking purposes. That’s because it will be easier to see each step in the conversion process. This is especially important in the B2B industry, where long sales cycles can make it difficult to track the true impact of marketing campaigns. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Or, as I interpreted it: “What do you want to be when you grow up?”

Process 120

Process B2B Guidelines Paid Search Agency 120

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content is essential for B2B companies to make purchasing decisions. Businesses that invest in content marketing reap the benefits. Lattice’s HR and people management templates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Heinz Marketing

JUNE 20, 2023

4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. Targeted Customer Segmentation Effective customer segmentation allows you to tailor your marketing efforts to specific customer groups. We can help!

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

Stevens & Tate

NOVEMBER 13, 2022

These articles below can guide you in the right direction to make fantastic video content: Three Videos Every B2B Website Should Have. Six Types of Real Estate Video Marketing Ideas for Homebuilders. Marketing automation can (and should be) personalized and will help your leads matriculate through your sales funnel faster.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

BOP Design

MAY 20, 2021

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. Whether you are getting up to speed on SEO or having been running an SEO strategy for a while, it’s important to remember that at the center of SEO is your target market and getting them to your B2B website.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Share this on Mixx.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Outbrain

AUGUST 21, 2019

When it comes to B2B lead generation, trust is the name of the game. Without developing trust during every step of the customer journey, potential B2B leads will look for other ways to spend their money. Hence, customer intimacy and trust are imperative to the success of B2B marketers. Sounds complex?

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. year-over-year, despite a 19% drop in click growth.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

AUGUST 12, 2020

As a B2B advertiser, you’ll have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Which Categories Make Sense for B2B? These can be highly descriptive but probably not the types of headers you’d readily use in the B2B space. Brands, Styles, Types.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120