KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Overall, email marketing remains one of B2B marketers’ most implemented tactics, with 79 percent saying they use this as a part of their strategy.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

BOP Design

OCTOBER 8, 2018

For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. Provide quality leads and the sales team is quiet, provide low-quality leads and the sales team becomes vocal. What Is a Quality Lead? First, let’s address what a quality lead is.

Lead Ranking 55

Lead Ranking B2B Marketing Sales Qualified Leads Lead Scoring 55

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

Paid Content 120

Paid Content Advertisements Advertising B2B 120

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Moreover, we always test diverse marketing channels.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

MarketJoy

OCTOBER 10, 2022

Also, the degree to which a lead matches your ideal customer profile determines whether or not a lead is qualified. Engagement: This is the process of determining a marketing lead’s level of purchasing interest. The activity of a lead can reveal how close they are to making a purchasing decision.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 52

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

Social Media 110

Social Media Social Marketing B2B Marketing Media 110

ViewPoint

MARCH 27, 2014

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). Connect with Paul on Twitter: @pgillin.

Social Media 120

Social Media Work Management Marketing Management Media 120

KoMarketing Associates

SEPTEMBER 1, 2020

B2B Marketing and the Benefits of Social Media. B2B marketers, in particular, are finding new ways to achieve their goals through social media, according to previous research. LinkedIn (81%), Instagram (71%) and Twitter (59%) are also being used by B2B marketers looking to resonate with their target audience.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

Digital B2B Marketing

JUNE 4, 2013

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Heinz Marketing

OCTOBER 19, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Bigger Picture: How to Market to CMOs. A look at the difference between marketing to CMOs and practitioners. How to Determine the ROI of Account-Based Marketing.

Intent Data 44

Intent Data Intent Account Based Marketing ABM 44

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. Twitter Link Previews.

Social Media 50

Social Media Media B2B Linkedin 50

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Marketing Insider Group

AUGUST 12, 2010

The request for better quality is made and sales wants to work with fewer and better leads that they can close. My advice is to B2B Marketers is to follow this natural ebb and flow. Give them leads they can close and then we can all share in the success of hitting the numbers. Augmented Reality For B2B Marketing in 2011?"

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Schubert B2B

JANUARY 13, 2020

As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly making and significantly influencing your customers’ B2B buying decisions. Millennials.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Mobile Advertising 71

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Your broad goal for marketing may simply be to increase revenue or build brand awareness.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

DealSignal

AUGUST 25, 2020

The leads will include complete, verified contact and account details, including emails and direct dial phones, so that marketing and sales teams can reach out to ideal buyers directly and drive more conversions. By focusing efforts on these leads, B2B companies can minimize their wasted spend and build sustainable organizations.”

Bombora 52

Bombora Purchase Intent Purchase Intent 52

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Schubert B2B

JANUARY 13, 2020

As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly making and significantly influencing your customers’ B2B buying decisions. Millennials.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Mobile Advertising 62

Ambal's Amusings

JANUARY 21, 2010

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Envy

MAY 16, 2022

It is simply another way to reach you and we're as curious as you to find out what it will do to our B2B marketing leads. In short, it's too early to tell whether this is a fad or not, but as the leading B2B Tech marketing agency, we'd be amiss to not try it. Wish us good luck and check back for updates!

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

Digital B2B Marketing

FEBRUARY 14, 2012

Or do marketers need to build microsites to support demand generation effectively? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter. Highlights from the Twitter chat are below, or you can view the summary here on Storify.

Demand Generation 100

Demand Generation Demand Marketing Websites Generation 100

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Here are a few of the metrics every B2B business should be looking out for. Marketing qualified leads.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. So if you are looking for the essential B2B marketing tools and not looking to overcomplicate your tech stack, you’ll want to dive in below.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

PureB2B

MAY 18, 2021

By using social media automation, not only was the company able to free their marketing team’s time to come up with the campaign, but they were also able to use social media automation to drive more orders from their online channels via tweets on Twitter. Interested in reading more strategy-based content like this? Pardot Newsletter.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Marketing rarely generates a sufficient volume of qualified leads. Who should own lead generation?

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Zoominfo

JANUARY 23, 2021

Whether a sales rep is doing a cold call or following up on a marketing lead, building a relationship with a prospect is critical. Let’s say the rep pitches a new prospect — a marketing director. The director says they’re not in the market for the rep’s solution. Focus on Building Relationships.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Here are a few of the metrics every B2B business should be looking out for. Marketing qualified leads.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48