Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. Did you know that sales representatives squander an average of 60 minutes daily due to bad data? What is B2B data? What are the Types of B2B Data?

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

NetLine

OCTOBER 30, 2023

The B2B Black Hole. What is the B2B Black Hole? In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. That’s a fear in and of itself.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. Guest post by Krysta Williams.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Understand your Ideal Customer Profile (ICP).

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. These behavior-based buying signals are a goldmine for your sales and marketing teams.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. pricing page, case studies).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

DECEMBER 3, 2019

Well, basically, a purchase tends to happen at the confluence of three difference types of predictive data: Fit, Intent, and Opportunity data. You can read more about that in our article on intent data. Lead scoring is the process or system used to rank the sales-readiness of each lead you generate.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. In Conclusion.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Marketing Interactions

AUGUST 15, 2021

B2B buyers consume at least 13 content assets during their buying process. If buyer engagement isn’t telling you enough to understand their intent and where they are in the process, perhaps it’s time to re-evaluate how leads becomes a marketing qualified leads. Pre-sales cycle content. Or only register?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Yet a B2B sales cycle can take anywhere between three and nine months , sometimes, even longer.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Here are three must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Zoominfo

FEBRUARY 13, 2020

Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Intent Data “Engagio is doing a lot around intent data. How are they measured?

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Yet a B2B sales cycle can take anywhere between three and nine months —sometimes even longer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

OCTOBER 21, 2021

The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals. Free Trial A Sales Funnel Has Four Stages: 1. Awareness Stage 2.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Engagio

NOVEMBER 19, 2020

However, this is not how many B2B marketers were trained to think. You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With. Intent data. Engagement data. The length of the sales cycle.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. Get a Demo 2.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Zoominfo

APRIL 23, 2020

But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. This is data too. Data Quality and Management.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights.

Account Based Marketing 147

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 147

Zoominfo

NOVEMBER 8, 2023

This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short. The sales cycle gets longer, and the likelihood of closing a deal shrinks. With today’s modern B2B data enrichment tools , that level of precision and automation should be standard practice.

Buy 130

Buy Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Zoominfo

NOVEMBER 11, 2020

That’s why ZoomInfo’s Strategic Accounts team developed a data-driven ABM framework — resulting in a lift of over $7 million in just the past six months. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. How does your team use intent data? Anastasia: Perfect.

Account Based Marketing 246

Account Based Marketing Enterprise Management Work Management Marketing Management 246

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Enter database marketing.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

MAY 14, 2020

First, we’re talking about a LOT of data. How can we figure out which data actually matters? Which data points?—individually, predict buying behavior in B2B customers? Sometimes a prospect stumbles upon a solution at exactly the moment they need it…but luck has never been a great sales strategy.

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162

Zoominfo

NOVEMBER 9, 2020

This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. The buyer’s journey is no exception to this rule.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

APRIL 27, 2022

How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Time to get messy.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MAY 14, 2020

First, we’re talking about a LOT of data. How can we figure out which data actually matters? Which data points⁠—individually, or together in a “secret sauce” ⁠—predict buying behavior in B2B customers? These are the data points that indicate that conditions are favorable for a change.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 113

Zoominfo

DECEMBER 7, 2020

Our dynamic sales duo here at ZoomInfo not only crushes the sales cycle, but they have their own fun. Manager of Customer Development Nick Johnston and Director of Sales Mason Neely share how successful their partnership is. Forming an SDR AE Relationship in the Sales Thunderdome. “I’ve

Cold Calling 182

Cold Calling Lead Scoring Lead Ranking B2B Sales 182

SalesIntel

AUGUST 16, 2021

SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. The filters help you to target companies according to the technologies they use, company size, location, their buying intent signals, and more. Try SalesIntel for Free. SalesIntel. InsideView.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

Zoominfo

SEPTEMBER 9, 2020

If you let your mind wander too far astray, this basic algebra analogy for B2B can look like something out of NASA headquarters. Especially in B2B prospecting. Ask most sales and marketing professionals about how they target prospects, and undoubtedly they’ll rifle off a few concepts around segmentation. Timing is everything.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Sales Qualified Leads 191