Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. How do you overcome internal fears, politics and budget battles in integrating social media into marketing?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Consumer marketers should start with Facebook. The reasons are simple. services.

Social Media 100

Social Media Social Marketing Planning Media 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value.

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Social Media Media Co-Registration Paid Search Agency 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect. First, social media can reach a different target audience than email. But the same content will not always work in both mediums.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Social Media And Your Personal Brand.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.

Social Media 100

Social Media Brand Identity Branding Media 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. With real stories!

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Social Media Web 2.0 Media Blogger 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Paul Gillin

DECEMBER 1, 2010

I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently.

Twitter 100

Twitter Facebook B2B Privacy 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. Conversion rates?

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Planning Social Media Marketing Plans Social Marketing 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

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Social Media Demand Generation Agencies Media Leads 100

Marketing Insider Group

MARCH 8, 2011

Since then, Kristin has moved to covering social media and Web 2.0 When we had the latest innovation series which announced the banishment of corporate email, replaced by social media… I knew she would be interested. My all-time favorite comic is the “How to use Facebook”. ———-.

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Press Social Media PR Media 100

Chris Koch

OCTOBER 12, 2009

We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. But I think we lose sight of the revolution by looking at social media in isolation.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.)

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Get the reach data from your weekly Facebook Page statistics email update. Need help setting up and tracking social media for your business? We provide set up, training and ongoing support for social media marketing.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Just do it. Ramp up your LinkedIn profile. and who knows?

Social Media 100

Social Media Media Case Study Case Studies 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! This is social media not robot media !

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Social Media Media RSS Twitter 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Share this on Facebook. Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. The web site shows their TV ads. New media and Web 2.0

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Gartner Social Media Social Marketing Planning 100