Only B2B

SEPTEMBER 28, 2021

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data. Third-Party Intent Data.

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Intent Data Intent B2B Marketing Lead Ranking 116

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. But how does it work?

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. Buyer-level intent data is perhaps the best means to accomplishing this.

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Only B2B

SEPTEMBER 28, 2021

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data. Third-Party Intent Data.

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Intent Data Intent B2B Marketing Lead Ranking 112

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. When we say we have insights into what B2B professionals actually want and need, we mean it.” An Analysis of 6.2 million first-party content registrations. An Analysis of 6.2

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Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

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Intent Data Intent Event Marketing Marketing AI 62

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Only B2B

OCTOBER 5, 2021

If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue? According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it. 6 Questions to Ask When Selecting a B2B Intent Data Provider.

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Intent Data Purchase Intent Intent Vendors 118

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success. What Is Intent in the B2B Customer Journey?

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Landing Pages Intent Top of Funnel B2B 62

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 60

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Email campaigns 4.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Remarkable.

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Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To build and develop accurate personas for B2B marketing.

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Intent Data Demand Generation Intent Lead Scoring 103

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? The post Do You Want Intent Data with That? Click To Tweet.

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Intent Data Demand Generation Agencies Intent Paid Social Agency 149

PureB2B

JUNE 13, 2022

For B2B businesses especially, the category of intent data has emerged as an indispensable asset to strategic prospecting and lead generation, which helps scale sales efforts across the board. But how do today’s B2B companies get their hands on such valuable intent data? Intent Data Sourcing Insights.

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Intent Data Intent Ideal Customer Profiles B2B 62

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

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Top of Funnel SEO Long Tail Marketing B2B 112

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

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Intent Data Intent ROI B2B Marketing 62

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. Familiarity breeds intent.

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Research B2B Marketing Marketing Automation Services Top of Funnel 351

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

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Intent Data Intent Marketing AI Lead Ranking 117

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 277

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Buyer Intent Intent Data Intent Work Management 118

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. .” Complex automations.

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Marketing Automation Services Intent Marketing Automation Email Marketing 126

LeanData

JULY 6, 2022

Spoiler alert: Data drives B2B sales and marketing success. Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. This post takes a look at both data enrichment and account intent data. What is B2B data enrichment? What are the benefits of B2B data enrichment?

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Intent Data Intent Ideal Customer Profiles Enterprise Management 98

NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. of B2B professionals expect to invest within the next 6 months.

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Intent Webinar Metrics Peer-to-peer Intent Data 97

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here.

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Intent B2B Sales Activities Bombora 102

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition.

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Intent Data Work Management Intent Marketing Management 98

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. How do you access buyer intent data?

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Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

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Intent Data Intent Buy B2B Thought Leadership 98

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

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Account Based Marketing Intent Data Intent ABM 52

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

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Work Management Marketing Management Cold Calling Tips 237