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Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.
KoMarketing Associates
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network.
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Webbiquity
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Image Source: eMarketer. Leverage LinkedIn.
ClearVoice
SEPTEMBER 4, 2020
eMarketer ). eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. More than 80 percent of potential customers prefer to use smartphones for local search. eMarketer ).
Exo B2B
JUNE 18, 2019
What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Is social media more of a B2C business?
Martech Advisor
SEPTEMBER 26, 2019
Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. Identify Top Publishers in Your Niche. Know the Campaign Goals.
KoMarketing Associates
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.
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