NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ClickZ

OCTOBER 22, 2020

DocuSign used Oracle’s AI-driven campaign management platform Eloqua to create tailored campaigns for specific customers, analyze user paths from prospect to purchase, and maintain privacy compliance regulations with Eloqua’s built-in security capabilities. #4 4 Salesforce Pardot. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

markempa

FEBRUARY 18, 2013

Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. The success of outbound marketing does make sense in this context.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Tony Zambito

APRIL 10, 2011

Understand Evolving Buyer Journeys : For years, we have been educated, trained, lectured, and even scolded perhaps about the linear progression of the buying cycle.  B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?   Related articles.

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Drive Alignment.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Leadspace

AUGUST 10, 2016

In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *. B2B lead-generation marketers have all had one (or many): the campaign with unprovable ROI and abysmal lead conversion rates. Are your B2B campaigns targeting too broad an audience?

Conversion Rate 48

Conversion Rate Top of Funnel Demand Conversion 48

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Heinz Marketing

MARCH 1, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week some of the best and brightest minds in B2B sales and marketing. You now have the data to know exactly who the personas are that get involved in your buying cycle.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • A common issue for B2B vendors: how do you sell “boring stuff&# online? 92% of b2b buying cycles start with search.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

ANNUITAS

FEBRUARY 20, 2014

According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. One of my favorite pieces of advice came from last year’s MarketingProfs B2B Forum where I heard Erika Napoletano speak for the first time. That is just an editorial calendar.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Marketing Insider Group

JUNE 9, 2011

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Steve Woods , CTO, Eloqua. Carlos Hidalgo , President, Annuitas Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62