TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

The Lead Agency

JULY 21, 2020

You’ve also probably noticed that, thus far, it’s the organisations that are flexible and agile that have managed to thrive in this incredibly volatile market. In light of the coronavirus outbreak, physical distancing has disrupted and, subsequently, reinvented the way businesses approach B2B marketing events.

B2B 83

B2B Business Work Management Marketing Management 83

Zoominfo

SEPTEMBER 15, 2020

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. Define Buyer Groups.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Aberdeen

DECEMBER 17, 2019

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Only B2B

SEPTEMBER 21, 2021

The success of B2B sales and marketing is strongly reliant on data. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. What Is Intent Data? Must Read: Predictive Modeling done better with the Purchase Intent Data.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. 10 B2B Sales and Marketing Blogs to Enhance Your 2019 Campaigns.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Aberdeen

FEBRUARY 5, 2020

Data volume has never necessarily been an issue for marketers. As marketers, we don’t have to deal with that kind of volume of data. The Big Data Problem for Marketers. At first glance, this data explosion seems like a boon for marketers and the sales teams they’re supporting. Making Big Data Work for Marketing and Sales.

Intent Data 78

Intent Data Buyer's Journey Paid Search Agency Intent 78

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

NuSpark Consulting

NOVEMBER 17, 2017

You can also target IP addresses and households, computers or mobile app placements, and most importantly, based on data compiled by data aggregators like Experian for B2C and Bombora for B2B, audiences most likely to be interested in your business or products. Retargeting. Display advertising also allows for retargeting. Measurement.

Display 191

Display Advertisements Advertising Ad Frequency 191

Aberdeen

DECEMBER 17, 2019

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. AI vs. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. Marketing has changed a lot since then. The concept of journey-based advertising has been widely adopted and marketers can now create customized content for individuals at every stage of the buyer's journey.

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Strategic-IC

JUNE 28, 2019

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? This data can be highly predictive of purchase intent - for example, you can see when a visitor is consistently looking at your pricing page, or specific topic-relevant content.

Intent Data 76

Intent Data Intent Classified Ads Marketing Automation Services 76

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enhanced ad campaigns.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Strategic-IC

NOVEMBER 6, 2018

Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? How do you know if and when a B2B prospect is actively considering, or looking to purchase your product or solution? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

The Lead Agency

SEPTEMBER 29, 2019

This figure is forecast to grow in the years to come, and if you’re an industrial business that wants to remain competitive and reap the benefits, establishing yourself in the market is crucial. You’re a B2B organisation and, thus, the way you systematically target your audience will be vastly different from a B2C company.

Tactics 59

Tactics Marketing Strategy Marketing & Strategy Paid Search Agency 59

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. Just because you’re doing ABM doesn’t necessarily mean you’ll magically alleviate the common B2B funnel problems, such as low conversion rates, qualified pipeline, high customer acquisition costs and low quality leads.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

JANUARY 3, 2019

A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size. The basic metrics of intent – number of devices, pageviews, publications, and buying location, and next best action recommendation.

High Quality Lead 40

High Quality Lead Intent Buyer Intent Buyer's Journey 40

Valasys

MARCH 6, 2019

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. This is a new feature that is designed to enable marketers to target, acquire and nurture prospects at the different stages of their buyer journey.

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Intent Data 49

Aberdeen

DECEMBER 6, 2018

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? Well, here’s why we did it: B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales.

Intent Data 40

Intent Data Purchase Intent Intent Buyer's Journey 40

The Lead Agency

NOVEMBER 3, 2019

This is where constructing a comprehensive, effective technology marketing strategy comes into play. With technology marketing , you can give your exceptional products the attention they deserve. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. Alexa, Parse my B2B Intent Data.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

NuSpark Consulting

FEBRUARY 3, 2019

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. It’s entirely possible if you use content syndication, which gives marketers the opportunity to boost lead generation by expanding their reach to audiences they might not otherwise have access to.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. But buyer journeys can become extremely complicated. What a Marvel Data Visualization Teaches Us About Intent Mapping.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Aberdeen

DECEMBER 20, 2018

Often, buyers in the Core Category are also on the buying committee of the Adjacent Category (i.e., These are words that indicate the position within the buyers journey. These complement core publication signals for a better understanding of the stage and intensity of the buyers’ journey (i.e., Stage Keywords.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Content4Demand

SEPTEMBER 24, 2019

The future of B2B content marketing will be driven by data. More and more businesses will demand that marketers use data across the buyer’s journey to deliver a more personalized, more consistent, more effective customer experiences. The Struggle to Deliver a More Complete Buyer Experience.

Marketing AI 50

Marketing AI B2B Ideal Customer Profiles Banner Ads 50

Aberdeen

FEBRUARY 20, 2019

Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data. This creates the most accurate way to predict which signals are coming from someone who’s in-market for a purchase. In other words, they use sentiment data.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40