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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

It became difficult for customers to sift through the sea of signals to identify the most relevant companies exhibiting the strongest intent to purchase. And that’s the exact opposite desired effect of the product’s intention (see what I did there?

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Navigate ever-changing email privacy regulations. Attribution in the age of privacy The digital marketing community has been obsessing over increasing privacy regulations and the deprecation of third-party cookies — and our experts are no exception. Deal with the loss of third-party cookies.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Knowing you’re reaching the right buyers at the right time is more crucial than ever.

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How to Use Buyer Intent Data to Boost Results (Without Being a Creep)

NetLine

In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Buyer intent data represents some of the most actionable information available to organizations. Thanks very much for requesting How to Not Be a B2B Creep ! Sharing is caring.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

It became difficult for customers to sift through the sea of signals to identify the most relevant companies exhibiting the strongest intent to purchase. And that’s the exact opposite desired effect of the product’s intention (see what I did there?

Zoominfo 100
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What really is LinkedIn’s ‘deep sales’ platform?

ClickZ

This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology. The launch of the deep sales platform comes on the heels of LinkedIn’s recent global research, which revealed that only 20% of buyers are in-market for services in a given year.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. HubSpot is a CRM platform widely used by B2B marketers. MarTech Tools That Drive Intent Data.