KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Account-based marketing (ABM) is major account marketing with new shoes. This is why the CMO needs to own all the elements of MarTech that run marketing.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more ! What events have you attended in the past? Events for Everyone! Event Marketing b2b Consumer' Event Marketing b2b Consumer'

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Adobe Experience Cloud Blog

OCTOBER 5, 2017

In the lead-up to an event, there’s a lot of email competition and it’s all too easy for recipients to hit the delete button. Use your inside sales people or a B2B telemarketing service to follow up on the phone. Add Some Marketing Magic. To stand out from the crowd, you should also do something personal. Fill Calendars.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 28, 2014

If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Choose a simple username.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Marketing by these rules, explained Sanjay, is what we define as engagement marketing. The concept of engagement marketing resonated with the audience based on the reaction we saw on Twitter and the lively Q&A following the keynote. Event Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. Personalization: I predict that personalization is going to be an increasingly important tactic for marketers to integrate into their 2016 marketing programs.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 22, 2013

Follow Kathryn on Twitter at @KKilner. The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Zoominfo

SEPTEMBER 3, 2018

3. Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events. Remember to get creative!

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! MKTGNation was trending on Twitter! Event Marketing b2b Consumer' If you haven’t already heard—though how could you not?—#MKTGNation It surely did not disappoint.

Advertising Agencies 48

Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

Zoominfo

SEPTEMBER 3, 2018

Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. What would you like to see more of during the remainder of the event?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Top Rank Marketing

AUGUST 1, 2023

This all may give marketers pause when considering whether or not to create their own Threads account. While Threads may not quite be ready as a platform for event marketing or crisis management, there are still a few valuable opportunities marketers shouldn’t skip over. If it works, use it and reuse it!

Paid Content 98

Paid Content B2B Marketing B2B Thought Leadership Enterprise Management 98

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MAY 6, 2010

This week the MarketingProfs B2B Forum. The event brought together B2B marketers from all industries to share best practices and case studies. If you couldn't be at this year's event, here are the most important lessons for B2B marketers. 27 Marketing Lessons B2B Marketing Should Know 1.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Brandpoint

MARCH 26, 2021

Or throw some thought leadership pieces at a local (or national) business magazine or newspaper to demonstrate your organization’s growth trajectory or show off your executive leadership team. Read More: Virtual Event Marketing: 9 Industry Experts Weigh In ] Don’t forget sponsorships, too.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. Here, we examine 11 features of LinkedIn functionality that many marketers either overlook, or just plain didn't know about, and explain how they can bolster your inbound marketing. LinkedIn Events. 277% more effective , in fact.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 5, 2017

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Refer-a-Friend. Discount Codes.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Valasys

NOVEMBER 5, 2018

There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. As much as 80% of B2B content marketing assets are gated. In B2B marketing, the fastest growing marketing technique is the webinar. Gated Content.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Let’s get talking about pre-event content. Image source. “We

Tips 103

Tips B2B Thought Leadership Conference Thought Leadership 103

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Account based marketing. Influencer marketing. Founder at Content Marketing Institute.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech Advisor

JANUARY 22, 2020

Learn More: Marketer's Guide To Building Backlinks, Gaining Referral Traffic And Establishing Thought Leadership. Social Media Content Marketing Strategies. Here are four content marketing strategies geared toward social media: 5. Practice Marketing Storytelling. Webinar Content Marketing Strategies.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Twitter Video Statistics 3.5 Recommended Video Type(s): Thought Leadership and How-To 3.6 Video Analytics and Video Marketing ROI 10.1 Twitter Video Length 1.6 Marketing Email Video Length 2.4

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Twitter Video Statistics 3.5

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

Or transitions you thought would make sense, don’t. Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Final Thoughts 1.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Twitter Video Statistics 3.5

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Twitter Video Statistics 3.5

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52