KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. LinkedIn: Greg Krehbiel (2.3K He is the author of “76.5

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Final Thoughts.

Paid Content 283

Paid Content Social Media Promotion Media 283

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? He is renowned for his time and leadership at Google, Marketo, and Adobe.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. What is the purpose of thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Brandpoint

DECEMBER 13, 2021

For more detail on our philosophy on the connection between HR and marketing’s roles in hiring, take a look at the article I wrote titled “ How Your Content Marketing Supports Your Employer Branding. Decide what’s right for your company’s voice and pull in thought leaders from around the business, from team members to executives.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Uh, that’s not the point.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. 79% of B2B marketers find email to be the most effective way to distribute content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. McKinsey B2B Research Report, Oct 2020).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Insider Group

JUNE 29, 2020

With 10+ years of expertise in delivering digital events, GDS Digital Summits are here to connect business and innovation digitally, with collaborative and interactive sessions, thought leadership, cutting edge technology and solution providers and not forgetting the chance to make real and powerful connections.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

xiQ

APRIL 23, 2020

Not if you transform Field Marketing into ABM specialists. Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers? The question arises: Are traditional field marketers a dying breed? Redeploying Efforts to Create Thought-Leadership Content.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

BOP Design

OCTOBER 7, 2020

Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Account-based marketing (ABM) is major account marketing with new shoes. This is why the CMO needs to own all the elements of MarTech that run marketing.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Marketing Insider Group

MAY 5, 2021

Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing. Establish Yourself as a Thought Leader.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Adobe Experience Cloud Blog

JUNE 19, 2020

With Predictive Audiences, you can confidently and intelligently target and engage the right people for your event and email campaigns to reach and exceed your goals without fatiguing your audience. AI in B2B Marketing Today. You hear about it all the time, but how has it affected your everyday marketing workflows?

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

xiQ

APRIL 23, 2020

Not if you transform Field Marketing into ABM specialists. Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers? The question arises: Are traditional field marketers a dying breed? Redeploying Efforts to Create Thought-Leadership Content.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Virtual Events. How should you participate?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function? Thought leadership.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Thought Leader Conference Sessions.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Planning and executing an “Event ABM strategy.”

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. There are no live events. There’s no field marketing.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. Answer our Events Participation Index now!

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

MARCH 11, 2015

The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing.

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

The Point

JUNE 26, 2013

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. The average attendance ratio for B2B Webinars tends to hover around 50 percent – i.e. half the people who register will actually show up.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

PathFactory

FEBRUARY 7, 2019

Let’s take some time and dive into the love languages to get on the same B2B page and forge our most solid alignment. So what does this look like in the context of B2B sales and marketing? How Marketers can use words of affirmation. Gifts can take a physical form but are always thoughtful and personalized.

B2B Thought Leadership 66

B2B Thought Leadership Planning Thought Leadership Act-On 66