Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Don’t drown in excessive information.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream 6. 96%* of your website visitors might not be ready to buy yet – Marketo. The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6. 96%* of your website visitors might not be ready to buy yet – Marketo. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream .

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. It serves as a hub for all your information.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re excited to pioneer this integration with GE, one of today’s most innovative companies. They approached LinkedIn and Marketo to solve that problem for them. Digital Marketing b2b Consumer'

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

JANUARY 23, 2019

That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. I don’t have to tell you that email marketing is an incredibly powerful B2B tool. More than half of B2B marketers consider email the most effective channel for generating revenue.

B2B Thought Leadership 134

B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

JANUARY 22, 2020

In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. In the middle of the funnel, marketing aims to help the sales team prioritize their time by providing clear and accurate information on each lead. Why focus on the middle of the funnel? Reduce Hand-off Friction with Content and Context.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. We’ll call them Company Z. Add to status as a thought leader. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

OCTOBER 17, 2017

That’s where marketers should look to tools to help inform their strategies for deeper engagement. For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. Sales Engagement tools, like Marketo ToutApp, help to bring these two teams together. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

APRIL 3, 2017

In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Struck with a sense of urgency, they move forward without thinking through how their strategy should inform their decisions. Align Sales and Marketing.

Account Based Marketing 128

Account Based Marketing B2B Thought Leadership ABM Thought Leadership 128

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Master Engagement Marketing . Simplify audience segmentation.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Rowley is head of marketing for Panasonic’s systems solutions company, North America. What are your thoughts on in-person, virtual or hybrid events?

Marketing & Strategy 111

Marketing & Strategy B2B B2B Thought Leadership Trade Show 111

Adobe Experience Cloud Blog

MAY 17, 2013

Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. This milestone certainly marks an exciting moment in time for the company, but it also highlights exciting times for marketers everywhere. B2B Marketing' Thank You Marketing Nation.

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. A company may want to optimize for true prospects that match their profile of potential future customers.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

APRIL 6, 2018

Combine this effect with the fact that the brand is a proxy for all the positive interactions those users have with the people who make up the company and you have a very real connection between people and software. A software company’s mere logo can come to hold the weight of an old keepsake. And the kicker?

Promotion 134

Promotion Word of Mouth Product Work Management 134

Adobe Experience Cloud Blog

AUGUST 31, 2017

Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base. Why is engagement on Twitter so important for B2B marketers? Does it differ for B2B vs. B2C? Final Thoughts.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JUNE 13, 2017

Using rich data is commonplace in the B2B world. B2B marketers have the art of prospecting down to a science. Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. New Data Economy.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Adobe Experience Cloud Blog

MAY 15, 2019

For many B2B companies, segmenting with parameters like title, industry, and role is the extent of their efforts. But they often find useful reports and information while scrolling through their social media feed before a meeting. But information changes quickly. Five tips for effective audience segmentation.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. I bought them.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Adobe Experience Cloud Blog

AUGUST 20, 2018

To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. The downside of Facebook is that it is not the best place to sell for B2B, though it can be instrumental in brand-building for B2B companies. For B2B: LinkedIn. Chatbots work to drive sales.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. The key to removing biases is to rely on data to inform your decisions and be open to testing when no data exists. company size and annual revenue). a person has performed.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

APRIL 10, 2019

The fact that companies have started to recognize the importance of relationships is evident by the increasing popularity of account-based sales development (ABSD) and account-based marketing (ABM), which 87% of B2B marketers are implementing. By showing value, a company builds trust. Be Honest and Authentic.

Account Based Marketing 133

Account Based Marketing B2B Thought Leadership Thought Leadership B2B Sales 133