Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Collaborating with B2B creators effectively reaches new audiences and builds relationships with existing ones.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. It provides technical training, learning paths, and community connections through blogs, events, and forums.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. The wider influencer community. The three influencer pipeline stages. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Biznology

APRIL 10, 2017

But follow-up video content—thought leadership videos, webinars, tech talks, testimonials, promotional teasers, etc., If you’re in B2B marketing, you’re probably also into account-based marketing. Download our white paper. Explainer videos can start a conversation. are all designed for passive viewing.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Onalytica B2B

APRIL 3, 2018

Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. 3) Influencer Persona: This focuses on the way in which an influencer shares content, and where they sit in the wider influencer community.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Sharing today’s top marketing strategies with a community of 100k and growing. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. People prefer the B2C engagement style over the classic B2B one. Successful marketing playbooks used to feature high-value downloadables like white papers and ebooks. If that approach isn’t dead in B2B, it’s dying.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

LEADership

APRIL 1, 2016

B2B marketers use, on average, 13 different content marketing tactics. When surveyed, B2B marketers listed their top five in order of effectiveness: In-person events. White papers. Pros include: Community-building. Demonstrates thought leadership. Pros include: Demonstrates thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Paper Case Study 40

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. There is this “white paper” from IDC but it dates back to February 2014: On the other hand, there are many, more recent studies, which survey marketers.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Onalytica B2B

APRIL 19, 2018

They teamed up with our agency partner TopRank Marketing , to increase brand visibility and thought leadership in the ITSM industry. Them sharing your content is also likely to spark a domino effect of their audiences and other influencers in the wider community sharing the content too. It saves time.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Chris Koch

JANUARY 8, 2010

There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. And learning is integral to buying—especially in B2B. I’m just saying that we shouldn’t assume, as we do by default, that ours are much different from anyone else’s.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). The main challenge for ShipServ is that we're a relatively small business (120 employees) serving a global, fragmented business community.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

nDash

AUGUST 2, 2022

Every health tech company wants their content to inspire people to buy their solution, but most of them make at least one of the following mistakes that prevent it from working: Digital health leaders are still focusing on product-centric content and pure sales collateral instead of human-centric content and thought leadership.

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. But many B2B companies still struggle in their effort to create content. Part of the problem may be that companies don’t always know how to create content that addresses the unique needs of B2B buyers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Take an active role in facilitating and managing conversations, such as creating a blog or community. B2B buyers value peer connections above all else. Image by HubSpot via Flickr.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Heinz Marketing

SEPTEMBER 7, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? As a marketing leader, not only in travel, but in B2B travel, this has been an interesting year.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 99

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. As we put together the questions, we struggled with the issue of social media strategy.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Content Marketing Institute

DECEMBER 10, 2018

peers, prospects, partners) and help you increase thought leadership in your industry. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. LinkedIn maintains a set of “ hashtag communities ,” or places you can find posts about a hashtag in one place. Why are conversations important?

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’”

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson. That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson. That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

SnapApp

SEPTEMBER 30, 2015

As a marketer, you can harness the influence of personality quizzes to strengthen your bond with a community and gain valuable feedback on your audience. With its fun answers and engaging color scheme, it drew in the attention of B2B prospects. EMC engaged B2B buyers with a personality assessment about technology adoption.

Personalization 48

Personalization Examples Content Marketing Planning 48

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Same with MLT Creative.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 131

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Litmus

JULY 24, 2020

Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. Hopefully you’re paying attention to both, but let’s say your leadership team wants to focus on getting more customers in the door during the first half of the year. Episode Transcription.

Work Management 73

Work Management Marketing Management B2B Thought Leadership Top of Funnel 73

Hinge Marketing

MARCH 28, 2014

It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. B2B content marketing works around the clock and around the globe. Why the struggle?

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Canadian Marketing Association

MAY 27, 2015

As B2B marketers, we often struggle to justify our investments in the digital realm. We know intrinsically that we need to be present, social and community-based online. Jen will keynote the upcoming CMA B2B networking event on June 9 in Toronto. And yet, individuals are inundated with digital media.

B2B Marketing 48

B2B Marketing Lead Ranking Sales Qualified Leads B2B 48