Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Content Standard

JUNE 2, 2017

Now enter the realm of B2B technology marketing: a realm of content that can be so nuanced, it can feel like searching for the content equivalent of the Holy Grail, accompanied by an audience even more elusive than a fish. Can you find this “content holy grail” without having to purchase a bunch of coconuts?

B2B Marketing 83

B2B Marketing Work Management Planning Marketing Management 83

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. You get a finite amount of your customer’s mental bandwidth to try and engage with them. Email Marketing b2b B2C'

Cost 48

Cost B2B Thought Leadership Bandwidth Acquisitions 48

Zoominfo

SEPTEMBER 9, 2020

Yet each and every B2B professional reading this has had their time wasted by a sales pitch, probably as recently as within the last few weeks. ( *readers nodding* ). There is no mythical rule in B2B sales being both efficient AND effective. How to Use B2B Intelligence to Craft Personalized Sales Pitches. It’s infuriating.

Demographics 200

Demographics Ideal Customer Profiles Work Management Marketing Management 200

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. When thinking about B2B strategy and messaging for healthtech companies, it’s essential to start with understanding your target audience. Speak the customer’s language!

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). the world's fastest growing B2B online media and lead generation company. No B2B marketers. I can talk a mean game about B2B sales as well.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Virtual events are a viable alternative to in-person and popular with attendees. Virtual event “networking.”

Digital Asset Management 138

Digital Asset Management Work Management Marketing Management Planning 138

Golden Spiral

SEPTEMBER 16, 2021

Educational content and thought leadership: Can you self-learn on the company’s site? Testimonials and case studies from similar clients: What are other people saying about the solution? For example, this workflow above for a B2B SaaS company is geared toward MQLs.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Top of Funnel Automation 62

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

MAY 20, 2014

The secret to a compelling B2B website by iMedia Connection. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website. And to accomplish enough of all that in 15-20 seconds to keep the visitor on the site. .”

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

Heinz Marketing

FEBRUARY 25, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring, every week, some of the best and brightest minds in B2B sales and marketing, and today is absolutely no different. Check back here every Monday for the latest show transcript.

Sales Management 72

Sales Management Top of Funnel Cold Calling Conference 72

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In fact, the study found that marketers used them more than ever this year.

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

LEADership

OCTOBER 4, 2013

According to LinkedIn’s research, lead generation drives B2B leaders to implement content marketing; on the other hand, customer loyalty was listed as a minor goal. The following are seven specific goals and the percentages of B2B leaders who want to accomplish these goals: Generating leads (71%). Thought leadership (50%).

B2B Thought Leadership 40

B2B Thought Leadership Content Marketing Bandwidth Thought Leadership 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content4Demand

AUGUST 25, 2021

If your content isn’t engaging B2B buyers, you’re likely to lose them to a competitor who is. It might— might —help you communicate your professionalism, but it won’t help you capture B2B buyers’ imaginations. Thought leadership can take many forms: blog posts, infographics, videos/podcasts—even entire white papers.

Advertising Agencies 109

Advertising Agencies B2B Marketing B2B Thought Leadership Content Marketing 109

Hubspot

OCTOBER 21, 2014

All of those interpretations are totally accurate, but there''s one more you may not have thought of: the kind of content rut where you keep creating the same types of content over and over again instead of mixing it up. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Single Grain

NOVEMBER 18, 2019

The good news is that by re-calibrating your team and content marketing strategy, leveraging key advantages, and optimizing your processes, you can produce more exceptional content more efficiently than you thought possible. Expanding content means expanding your bandwidth first. Internal Editor, Insourced from SME Leadership.

Paid Content 106

Paid Content SME Product Tips 106

Adobe Experience Cloud Blog

APRIL 30, 2014

Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. At Marketo, we post to our company blog every single business day – usually, that means five times a week.

Marketing Report 48

Marketing Report Content Marketing Peer-to-peer B2B Thought Leadership 48

Content Standard

JULY 10, 2017

But here’s an important one : 96% of B2B buyers want content with more input from industry thought leaders and subject matter experts. We all know that experts lend authority to content and global B2B companies have a plethora of experts at their fingertips. It’s just that those experts all have day jobs.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 62

Hubspot

MAY 10, 2012

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. So to ease you into this B2B social media program, I thought it'd be best to start with the social network that has the most natural B2B applications.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28