Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MAY 10, 2024

Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers. Accelerate Growth with Sales Enablement Content Content does more than just inform; it persuades, engages, and closes deals. 95% of B2B buying decisions are directly influenced by content.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend. “We for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. In turn, it will help generate better-quality leads and grow sales.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Strategic-IC

JANUARY 13, 2021

90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. 10) 8 reasons why ABM is not just good B2B Marketing. 91% of B2B Marketers report bigger deal sizes with ABM. But the question remains: Is ABM just good B2B Marketing? Our position is clear.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Navigate the Channel

NOVEMBER 22, 2022

You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. B2B lead nurturing is the process of building strong relationships with your current or potential customers. In fact, this is probably the most essential part of the sales process. We’ve all been there.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

SalesIntel

MARCH 20, 2024

Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. One of the significant reasons for email success in the recent past is executing sales email sequences tactfully. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

The Marketing Blender

DECEMBER 28, 2020

This cannot happen without marketing automation , which increases sales productivity by 14.5% Streamline SEO, leads, and social media posts across all platforms with Hubspot. Doing good can be an incredibly powerful tool to help create positive change in our world as well as help promote and grow your business. Recent Posts.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

BOP Design

DECEMBER 11, 2018

Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. Ideally, when you launch your content marketing, your B2B web design is updated to support your goals and objectives. Review the Right Metrics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Outreach

MARCH 30, 2021

Likely, your next thought drifts toward the unfortunate cost of the issue. Sales and marketing misalignment isn’t much different — and it can cost quite a bit more than a blown tire. HubSpot found that it costs companies as much as $1 trillion per year. Sales and marketing teams have been striving for alignment, for some time.

Digital Transformation 52

Digital Transformation B2B Thought Leadership Cross-Selling Eye-Tracking 52

Strategic-IC

DECEMBER 2, 2020

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. So what is sales enablement?

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. While harmony is the goal, in most instances, there is tension between the sales and marketing teams.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. While harmony is the goal, in most instances, there is tension between the sales and marketing teams.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. While harmony is the goal, in most instances, there is tension between the sales and marketing teams.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Aligning sales and marketing through converging strategies .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Circle Studio

SEPTEMBER 20, 2018

Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy. We’ve previously discussed the role of thought leadership in the B2B buyer’s journey —and blogging is one of the cornerstones of content marketing. No pain, no gain.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Sprout Social

APRIL 15, 2020

Knowledge, empathy, purpose and agility are core to successful brand positioning right now. Before you completely scrap everything you’ve worked so hard to plan, get a realistic view of your starting position. How would you feel if a company sent a sales pitch your way right now? However, not all is lost nor does it have to be.

Marketing & Strategy 141

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 141

Strategic-IC

DECEMBER 2, 2020

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. So what is sales enablement?

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more! Here’s a visual of how our friends at HubSpot frame it.

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Strategic-IC

JUNE 4, 2018

As the B2B landscape becomes ever-saturated and customer expectations evolve, outbound methods have become increasingly outdated, so marketers have turned to inbound and other strategies such as ABM to deliver personalised, relevant messaging and drive ROI. Align sales and marketing teams. Improve sales enablement processes.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Marketing Insider Group

JULY 5, 2015

This CRM contribution is vital to your sales pipeline. It is critical for content marketers to find and build their credibility and articulate their value proposition to collect their customers’ relationship currency – and shorten the buyer’s journey and the sales process! HubSpot State of Inbound, 2014). Gartner Research).

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Unique considerations — Some context behind Sales Hacker’s growth.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

markempa

MARCH 16, 2015

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Your materials should be a resource, not a sales push for you or your prospects. Check out the B2B Lead Gen Roundtable Group on LinkedIn.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. B2B Growth Show. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. The Sales Podcast. In the Arena.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. David Meerman Scott (Sales & Marketing Bestselling Author).

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Marketing Insider Group

AUGUST 27, 2015

Are you coughing up excuses why you missed your sales quota? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call. Place your customer in a public Twitter list like “Retail Thought Leaders”. Comment on their blog.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Even B2B brands are taking this indirect approach. B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Video Storytelling Tips 3.1

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Storytelling Video Marketing Top of Funnel Work Management 110