Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

Startups 322

Startups B2B Marketing Buyer Personas Advertising Agencies 322

BOP Design

JUNE 7, 2022

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Plus, 90 percent of marketers using short-form videos will increase their budget thanks to its success.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 110

Work Management B2B Marketing Marketing Management Paid Search Agency 110

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. What makes this B2B content marketing piece excellent?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., It takes time to build brand awareness and visibility in organic search for brand new websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Paid Content 135

Paid Content Enterprise Management Work Management B2B Marketing 135

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. What Has Worked in the Past? Did they search more generic, broad keywords? What Is Trending Now?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Marketing ROI: Creating a repeatable process for driving ROI from marketing efforts.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? Marketers Continue to Invest in Content Marketing. About 53 percent of marketers are spending the same, and only eight percent are spending less.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Webinar Metrics 333

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 333

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Marketing Craftmanship

JULY 8, 2019

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. When business is good, little or no time is invested in marketing. You expect marketing to deliver immediate results.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. “If Cristina Danila , global marketing manager of Backbase, agrees. Identify speaking opportunities.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Craftmanship

MARCH 1, 2015

Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. When business is good, little or no time is invested in marketing. Marketing is expected to deliver immediate results.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Planning B2B 100

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

BOP Design

AUGUST 19, 2019

The contacts at your existing clients may be leaving or taking new roles, your market may be experiencing an uptick in new business ventures, your existing clients may not be aware of all your capabilities, or you may be targeting multiple departments in an organization that has silos. Create Thought Leadership Content with Partners.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

NuSpark Consulting

NOVEMBER 4, 2011

As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. They no longer tolerate traditional interruption marketing methods. Enter the white paper. White papers have become a powerful marketing tool because of two important qualities.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Integrated B2B

MARCH 30, 2020

And that’s probably why, in a time where many companies have reduced or even stopped spending on marketing efforts for fear of COVID-19’s impact, we’re seeing a growing number of companies turning the current situation to their advantage. Right now, companies are in a battle for market share and, in some cases, survival.

B2B Marketing 75

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 75

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Twenty percent cited thought leadership, while 12 percent named ebooks and white papers.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. Premium content is commonly used in content marketing campaigns.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

PureB2B

APRIL 22, 2022

B2B buyers today are nothing if not savvy. But given the often-complex nature of technology products and services, B2B tech companies do need to take a few extra steps to win over customers. At the heart of it, the B2B buyer’s journey is all about finding the right solutions to their (or their organization’s) pain points.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105