The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Hinge Marketing

NOVEMBER 1, 2013

Our study was part of a larger study involving four other professional services industry groups. The overall study included 822 Buyers and 533 Sellers. The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Bonus : Make a video case study.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Biznology

MAY 31, 2012

So, that white paper or that case study that customers are dying to see? But it seems like a good enough name. The idea is that a B2B marketer should offer up the juiciest content only to those that “pay” for it with some contact information. Show us some ID first.

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

WebMarketCentral

AUGUST 6, 2007

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers. White papers remain one of the most effective tools for evangelism.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Still, many marketers are reluctant to do this; "If I give away my white paper, how will I ever capture the lead?" Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Biznology

OCTOBER 28, 2013

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types. Here are five of the great marketing ideas I picked up from Epic Content Marketing : Content formats than I’d never thought of.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

JULY 25, 2013

Case studies. White papers. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' To stimulate your thinking, here is a working list of the types of content assets to search for: Archived webinars. Blog entries. Infographics. Research reports.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. What is it? That is his process. Let’s talk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

OCTOBER 13, 2020

When in reality, when you have so many people on both sides of the equation now in B to B is how do you provide an ecosystem that when they’re ready to transact, when they didn’t make that last five meetings or four meetings, how do they get caught up on that? What time should we make calls? and everything’s there.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. First, we’ll compare the ROI of webcasts to white papers. What is the conversion rate of webcast viewers versus people who download a white paper? White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). 7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Case Study: Improve Search Rankings With Social Media and Website Optimization , July 12, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. Start-Up Briefing Media Ltd.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Nudge.ai

JUNE 21, 2018

You want to run B to B sales? Some of them, it’s a lot of reading and the literature-based journey where they’re reading white papers on the theory behind what you do. I don’t think that the space in general has said, “Okay. ” I don’t think we’re there. .”

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Ledger Bennett

JUNE 17, 2019

Most Popular Asset Types: Case Studies (+24%). We were shocked that the always trustworthy white paper was 7th on the top asset types, but this list gives good direction on what audiences are valuing higher than others. Organizations that are aligned across their Revenue Engine achieve 19% faster growth. Mobile Apps (+17%).

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 18, 2011

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28