Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Work Management Automation 106

Martech

JUNE 14, 2023

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. The key lies in identifying the right areas to automate.

Automation 90

Automation Organization Marketing Automation Services B2B 90

Scoop.it

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution.

Efficiency 104

Efficiency Marketing Automation Services Lead Ranking Brand Identity 104

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Contently

MARCH 16, 2023

Let’s look at how you can create better workflows in your organization. Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. When building efficient workflows, start with these five steps: 1.

Efficiency 136

Efficiency Design SME Budget Programs 136

Valasys

DECEMBER 11, 2023

In the fast-paced landscape of technology, where agility and speed are paramount, the advent of no-code automation tools has revolutionized the way organizations approach automation. These tools empower individuals, regardless of their coding expertise, to automate processes seamlessly.

Efficiency 40

Efficiency Automation Tools Digital Transformation 40

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. 6 simple automations every B2B organization needs to have by Ali Schwanke.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Enterprise Management 120

Valasys

MAY 17, 2023

Automated user provisioning has emerged as a critical Unified Communication (UC) component. This article sheds light on the importance of automated user provisioning. This is in particular with UC provisioning automation solutions. Organizations can better understand its role in optimizing UC operations.

Automation 52

Automation Effectiveness Allocation Work Management 52

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. It’s a good start, but these simple divisions might not be effective enough in the long term.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Advertising Agencies 124

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 124

Marketing AI Advertising Agencies Allocation Advertisements 124

Martech

MARCH 4, 2024

Marketing automation is a great tool. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. Encourage them regularly. Step 1: What could go wrong?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Work Management Automation 133

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

SmartBug Media

OCTOBER 25, 2023

In today's business environment, sales teams are constantly seeking ways to boost efficiency and productivity. One tool that has transformed the sales process is sales automation. This article will discuss sales automation. It will explain how sales automation functions and the main features of an automated sales process.

Lead Ranking 64

Lead Ranking Automation Ideal Customer Profiles Lead Scoring 64

Webbiquity

NOVEMBER 3, 2020

Take Advantage of Automation Tools and Software. Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. One study on IT outsourcing found that automating these services could provide a total cost reduction of 26-66%.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Get the report What is automated customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. The global BPA market is projected to reach $19.6

Automation 69

Automation Work Management Marketing Management Process 69

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. There are two important ways in which operational excellence creates a culture of excellence within organizations.

Work Management 172

Work Management Planning Marketing Management Customer Satisfaction 172

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

SalesIntel

OCTOBER 18, 2023

You have a strong foundation built around a well-defined Ideal Customer Profile (ICP), lead scoring, and streamlined marketing operations and automation. You’re poised for the successful deployment of an exceptionally efficient Account Based Everything (ABX) strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

LeanData

SEPTEMBER 29, 2021

What we don’t know is if leads are being followed up with in a timely and effective manner. . Manual processes drain the efficiency out of go-to-market (GTM) motions across every function of the revenue team, particularly when you’re attempting to grow at scale. Simply, manual processes kill efficiency and effectiveness.

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

Martech

APRIL 4, 2024

Focus A focused email marketer can envision email’s roles in the organization’s marketing universe and how the channel can contribute to growth and optimization beyond the marketing department. Efficiency Marketers, especially email marketers, have historically been short on time, human resources and budget.

Email Marketing 95

Email Marketing Effectiveness Work Management Planning 95

Zoominfo

MARCH 21, 2022

Enter automation — one of the most important tools for recruiters in today’s talent market. With automation, you can speed up and scale your recruitment efforts. But there’s a right way and a wrong way to automate the multiple touches required for a good hire. They should weave together a cohesive candidate experience.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229

Salesforce Marketing Cloud

FEBRUARY 21, 2023

And as CIOs look to consolidate apps, streamline workflows, and become more efficient, data lakehouses can make a significant impact on their bottom lines. With a data lakehouse, you can become more efficient and lower costs — without sacrificing innovation. But what is a data lakehouse? Open the door What is a data lakehouse?

Efficiency 98

Efficiency Marketing AI Enterprise Management Marketing Management 98

Salesforce Marketing Cloud

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the critical actions you can take to help guide AI transformation in your organization? What are the jobs to be done?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Zoominfo

SEPTEMBER 24, 2021

More than 20 years later, sales professionals are on the verge of another groundshift, this time to sales automation tools. The Value of Sales Automation Automation brings greater efficiency to sales operations and gives reps more time to spend on prospecting and engaging with potential customers. percent vs. 16.6

Demand 130

Demand Automation Work Management Marketing Management 130

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Salesforce Marketing Cloud

AUGUST 18, 2023

Dreamforce is the perfect place to deep dive into automation, integration, and AI. Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. If that number is a bit overwhelming for you, don’t worry!

Automation 98

Automation Peer-to-peer API Communities 98