How Demandbase Is Evolving Past Third-Party Cookies
Engagio
MAY 31, 2021
In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. Your company will still have access to first-party cookies on your own website, typically provided by your marketing automation platform. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies.
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