Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

OCTOBER 18, 2022

The post Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology appeared first on Demandbase.

Advertising Benchmark 62

Advertising Benchmark Process DemandBase Campaigns 62

Engagio

DECEMBER 2, 2022

The post HealthEdge Creates Leverage and Efficient Processes with Technology appeared first on Demandbase. Learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders.

Efficiency 48

Efficiency Process DemandBase Act-On 48

SWZD

APRIL 9, 2019

ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. Given the level of integration being demonstrated between these two platforms I was left to wonder if and when Salesforce will acquire Demandbase.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Webbiquity

FEBRUARY 22, 2022

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

DemandBase

JUNE 18, 2020

About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. We dive into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. “How is your relationship with Sales?”

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. They take time and involve a whole committee of people, each with a different role in the buying process. B2B is the opposite.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

JANUARY 30, 2024

Start this process with a small sample of the data. To recap (or TL; DR), here is the 7-step modeling process: Data collection Data cleansing Feature selection Model training Testing and validation Deployment Monitoring, updating, iterating There is no one-size-fits-all model. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

NOVEMBER 3, 2022

We’ll share highlights from the study’s deep dive into top performing programs from 2022, explore the different types of initiatives to prioritize as we head into 2023, and provide some practical ideas, insight, and inspiration to help us all get through the planning process for the year ahead.

DemandBase 118

DemandBase Account Based Marketing ABM Advertising Benchmark 118

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more).

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Examples include: Enhance customer service processes to solve the customer’s problem before they have it.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

NOVEMBER 29, 2023

It’s the process by which any business organization acquires and retains customers in order to maximize revenue generated through each stage of the customer journey by focusing on the delivery of great customer experiences. First, let’s define revenue enablement.

DemandBase 62

DemandBase Order Generation Organization 62

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Similar to how we use technographics in the Demandbase One Pipeline Predict score, we also use technographic information to create a Qualification Score for an account.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Business email address Subscribe Processing. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Get MarTech!

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Convince & Convert

FEBRUARY 9, 2024

The sales process and toolset has been impacted more heavily than almost any other business unit. Humans will always be important to the sales process. We do, however, want fewer guessing games in your process and more precision targeting. Every part of the lead generation process is getting plugged into AI solutions.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

NOVEMBER 1, 2023

Sales operations is about using systems, processes, and technology to ensure that sales teams reach their targets. Here are 8 suggestions: The post 8 Things Sales Ops Leaders Need to Know to Succeed in 2024 appeared first on Demandbase. What can you do as a sales ops leader to thrive in the coming year?

DemandBase 62

DemandBase Optimization Relevance Examples 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Martech

MARCH 27, 2024

The personalized approach tends to resonate more with decision-makers, facilitating the sales process. This alignment can lead to improved communication and a more streamlined sales process. Business email address Subscribe Processing. Although hyper-targeting is more expensive, this contrarian approach recommends going broader.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. However, it is not always a seamless process. Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

DemandBase

JANUARY 27, 2020

How do you make the process more efficient, significantly reducing the time from early engagement to deal closing? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? Use technology like Demandbase to turn anonymous web traffic into recognized visitors from identified companies.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. Is there a process change we could make that would accomplish the same thing for less? I’d love to hear.

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Engagio

OCTOBER 11, 2021

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently. Efficiently processes large datasets of contact information. Demandbase provides insights into contacts, company details, and buying signals.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Business email address Subscribe Processing. Why we care. CTV is a growing channel for many marketers, including B2B businesses. Building on video. Get MarTech!

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

Engagio

JANUARY 14, 2021

For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Source: Demandbase. . As the B2B buying process has changed, so have the behavior models.

Buy 70

Buy Process B2B Peer-to-peer 70

Engagio

DECEMBER 2, 2020

Do you have a process in place for iterating or updating your segmentation strategy on a regular basis? And watch our master class with Bonnie Thomas, Senior ABM Strategist at Demandbase. The post 15-Point Checklist for Healthy Market Segmentation appeared first on Account-Based Marketing – Demandbase.

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142