Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. However, for more competitive keywords, you should opt for less competitive long-tail phrases. It also allows you to extend your reach to a broader audience and generate more qualified leads for your website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Navigate the Channel

SEPTEMBER 7, 2023

In this article, we will delve deep into the world of keywords , their relevance, and how they can still impact your SEO efforts in 2023. Long-Tail Keywords In the realm of modern SEO, the concept of long-tail keywords has risen to prominence as a strategic approach to enhancing online visibility and user engagement.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. Long-tail Keywords Are Phrases of More Than Three Words.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. the number of leads generated by old posts. 9 percent?! Quick Takeaways.

Analytics 253

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 253

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. Let’s chat about long-tail keywords. Example: “What is lead generation?”. Sometimes, less can be more.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Contently

MARCH 22, 2024

But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar. While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content. The best way to draw traffic (hello, potential customers!)

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent comes down to understanding what makes an excellent lead for your business. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Quick Takeaways: Customer experience is a leading priority for modern businesses.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Hubspot

MARCH 19, 2020

It's also creating thought leadership content, and lead generation, as well.". Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

ClearVoice

SEPTEMBER 29, 2022

According to one study that surveyed billions of search results , the first organic result in Google Search has an average click-through rate of 28.5% — meaning more than a quarter of Google users are clicking on the first organic listing. Here are some tips to improve your Google blog ranking: Choose long-tail keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. CTAs help convert visitors to leads through well-designed landing pages with offers as the end result for the user. Next: Lead Nurturing During the Consideration Stage.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. Conclusion.

SEO 111

SEO Research Enterprise Management Tools 111

ClearVoice

AUGUST 7, 2023

And while leads and conversions are the ultimate goals of any marketing strategy, the journey there is just as vital. It’s about organizing those keywords into themes and going deeper by identifying every possible keyword variation that might stem from them. Are all the top-ranking pages using 1,200-word articles?

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

KoMarketing Associates

MAY 21, 2019

After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. It’s fairly common and honestly, it’s not all that surprising.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Did they search long-tail, specific keywords? Developing blogs or other content on these trends can be beneficial in overall success and lead generation.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Only B2B

JANUARY 25, 2021

Internet is the world of millennials and they don’t want to spend much time reading long articles, to the point, midsized and concise. A content marketer will have to change the writing style, include more questions and answers, complete sentences and long tail keywords into headers and titles. 2 Concise the Content.

Trends 118

Trends Content Marketing Long Tail Marketing Lead Scoring 118

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation.

Marketing AI 126

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 126

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy? Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Content for decision-makers.

SEO 119

SEO Top of Funnel Buyer Personas B2B 119

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Zoominfo

MAY 29, 2018

This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Fear not, we’ve organized and compiled five best practices to get you started in this handy guide for marketers. In fact, 41% of U.S. Let’s jump right in!

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. The real challenge is converting those leads into actual sales. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. If the lipstick line is vegan, organic or uses a special oil as the main ingredient, use keywords that reflect those specialties.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

KoMarketing Associates

DECEMBER 13, 2018

To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Valasys

MAY 18, 2023

In this article, we will compare PPC and SEO and help you determine which SEM services will be the most effective for promoting your particular business. PPC marketing can effectively generate leads and boost your website traffic quickly, as you only pay when someone clicks on your ad. What is PPC? What is SEO?

Paid Content 52

Paid Content PPC Comparison SEO 52

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. Can SEO help generate leads for my business?

Statistics 94

Statistics SEO POS Lead Scoring 94

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Circle Studio

APRIL 4, 2019

Optimizing your content for search best positions your organization to reach its customers and prospects by improving your website’s rankings organically — a.k.a. This leads to consideration #2. There are three types of keywords to be aware of: short-tail, medium-tail and long-tail. Do your research.

SEO 76

SEO Long Tail Marketing Lead Scoring Lead Ranking 76

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Analyzing user intent means typing those keywords into Google and studying the organic search results. If the results for your keyword searches are mostly definitions of the term or industry “how to” articles, that means the target audience is looking for information. Where does this information fall in the buyer’s journey?

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This provides businesses with an additional avenue to increase their online visibility and drive organic traffic to their websites. Users are more likely to ask complete questions or use long-tail keywords.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? If you disagree, then this article is for you. As a result, companies can respond swiftly to evolving customer behaviors, minimize lead times, and maintain a competitive edge in the dynamic digital market landscape.

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109