Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The data type can also be used to better target key accounts, something that all demand generation teams can appreciate.

Lead Scoring 115

Lead Scoring Lead Ranking Marketo Paid Search Agency 115

Martech

MARCH 16, 2022

For example, you might upload your target account list and create a unique conversation with them versus all other visitors. It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. In our recent 2022 study of Marketo users, 49.2%

Lead Scoring 110

Lead Scoring Enterprise Management Work Management Peer-to-peer 110

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Martech

FEBRUARY 8, 2024

Lead generation was at an all-time high. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. We’ll examine that in a future article. Bonuses were claimed. For a while, all was well in B2B marketing. How has it been for you?

Marketing AI 117

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 117

ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Officially, on the Instant Articles site, Facebook discloses that this product will open for all publishers.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

ANNUITAS

MAY 13, 2020

The problem – and the source of skepticism from CFOs and CROs – is that most demand marketing fails to contribute significantly to sales. (Ah, We talk about orchestrating marketing technology in this article. So then the next question would be, how do you transform your demand marketing? Ah, the dirty little secret!) .

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Be sure to stay on top of articles and content that you find interesting that can be retweeted.

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Heinz Marketing

SEPTEMBER 28, 2021

Before you get started with Lead Scoring, you do need to have a few things in place first to set you off on the right foot: You need to have a defined target market, ideal customer profile, and target personas. Your demo request form may generate high quality leads, but your content syndication platform may not.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

Rollworks

MAY 8, 2019

When starting a new ABM program, B2B marketers tend to think they need a list of target accounts to build the program around. While it’s true that a target account list (TAL) is useful to have, it isn’t really necessary to start. and add those actions to your lead score.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 40

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

OCTOBER 3, 2018

Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. So we curate more articles for them to read. And if they’re not, they should be.).

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Adobe Experience Cloud Blog

MAY 4, 2017

As one Wired article described Musk and fellow would-be brain-tinkering entrepreneur Bryan Johnson’s ventures: Musk and Johnson are applying the Silicon Valley playbook to neuroscience. B2B marketing—and demand generation more generally—is quickly catching on to the AI trend. One Last Word: Data.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Leadspace

SEPTEMBER 18, 2017

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report. Based on a survey by Marketo of more than 2,700 B2B companies, the study — which is co-sponsored by Leadspace — offers a useful look into how B2B companies are practically approaching ABM.

Account Based Marketing 94

Account Based Marketing Marketing Report ABM Marketo 94

ClearVoice

NOVEMBER 2, 2018

Sponsor: Marketo. Description: Whether you are a Marketo user or not, attendees of Marketing Nation Summit walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing operations, innovation, digital transformation and advertising. Cost: TBA. Sponsor: NA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. If you can have someone who’s already an authority on the subject, get him or her to write and publish the article. Content marketing is key to organic SEO.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. One recent article covers how sales hustle and automation tools can actually harm the customer journey.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Sales Engine

DECEMBER 6, 2016

So they task marketing leadership with building a demand generation engine and run into myriad problems. They may still be necessary, just not in a demand generation function.) A demand generation program requires a consistent drum beat of content. But demand generation is new territory.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. As one Wired article described Musk and fellow would-be brain-tinkering entrepreneur Bryan Johnson’s ventures: Musk and Johnson are applying the Silicon Valley playbook to neuroscience. Hopefully, this article has assiduously avoided “hyping” the topic of AI too much.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

DealSignal

JULY 17, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Vidyard

SEPTEMBER 1, 2015

Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. The blog gets into some useful nitty gritty, including click-tempting articles on how to prevent your marketing emails from being reported as spam. Readers can peruse content in different forms, including ebooks and podcasts.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. I recommend reading articles from the knowledge base or attending one of the “new features” webinars. I work with HubSpot, Pardot and Marketo and the interfaces are getting easier and much more similar. Or your competitors.)

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Vidyard

SEPTEMBER 2, 2015

Marketo “Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. Readers can peruse content in different forms, including ebooks and podcasts. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

SmartBug Media

MAY 20, 2019

For example, you may have wanted help implementing and supporting a marketing automation technology like HubSpot , Marketo , or Terminus. Perhaps your goal was to execute a demand generation methodology like inbound marketing or account-based marketing (ABM).

Demand Generation Agencies 63

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 63

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Vidyard

NOVEMBER 6, 2018

The Video Marketing Trailblazer: Impulse Creative This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. And did we mention that every blog post they publish includes a custom video teaser for the article?

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

EveryoneSocial

JUNE 11, 2019

Below, you’ll find the main sections of this article that you can jump to: Who is Televerde? Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

DealSignal

SEPTEMBER 5, 2023

LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52