6 Components of a Perpetual Demand Generation Program
OCTOBER 26, 2018
What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. In Marketo, the platform I have the most experience in, this is your Revenue Cycle Modeler. Data impacts so many different components of Demand Generation.