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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). The average content length of articles at the very top of web search query results is 2,416 words. eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. eMarketer ).

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The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond. The right tools can help you understand what strategies your direct competitors are using along with the traffic sources, publishers/partners, campaign messaging, etc. Identify Top Publishers in Your Niche.

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

Introduction of this new technology called “Desktop Publishing” rocked the business world. Armed with Desktop Publishing, many companies failed to grasp that their new technology could not replace professional skills such as graphic design, copywriting, branding and marketing required to produce effective print materials.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Brands and publishers prefer native advertising for the following reasons: Native ads were seen 53% more than display ads ( source ). Any ad that can’t be classified into one of these types is a custom ad. billion by 2020.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. eMarketer ). eMarketer ). eMarketer ). eMarketer ). e-Strategy Trends ).