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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

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What’s So Funny About Social Media and Online Marketing?

Webbiquity

As anyone involved in online advertising knows, contextual advertising attempts to match ads with the surrounding text, so that, for example, if you’re reading an article about European sports cars, you’ll see an ad from Porsche or BMW. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations.

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If you perform only to an empty house your show will close

Biznology

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we make a viral video that gets thousands of views? Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. link] jaybaer Small world Bob.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. The rise of [.]

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A Simple Guide to Navigating Trending Content

Hubspot

Viral videos can be viewed in every continent across the world in a matter of hours. The “Most Shared” function is perfect for mining ideas for your next content campaign, while the "Trending Now" function is ideal for tapping into articles and conversations that people have responded to in real time. There's a lot going on.

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