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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks. Building Campaigns. Buying Advertising.

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13 PR Blogs You Should Be Reading This Year

Hubspot

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

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PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Champion Communications

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. B2B businesses can take a similar approach by diversifying their PR strategies and engaging in thought leadership articles, newsjacking, industry events, webinars, and interviews with the press.

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29 of the Best Social Media Marketing Blogs of 2018

Hubspot

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. The Future Buzz.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. You can also create viral articles or epic guides.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.