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How to Set Up Google Analytics for WordPress

Hubspot

Google Analytics can help you unde rstand all of this information and so much more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately. As is most things with WordPress, installing Google Analytics is a painless process.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Referral Traffic to Content Marketing Campaign. What are Custom Reports? Now to the good stuff!

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Knowing when employees from specific company domains visit your website is important. When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. But marketers still do.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

According to 49% of marketers, organic search has the best ROI of any marketing channel. But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Knowing when employees from specific company domains visit your website is important. When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. But marketers still do.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

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IP Tracking: The Best Tools To Use For Maximum Effect

Lead Forensics

Whether you’re just starting out with IP tracking, or you’re keen to discover a fresh tool, you need to understand the different types of website visitor trackers on the market, so you can make the best decision for your business. This helps B2B marketing teams improve their website for more effective brand engagement and improved conversion.

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