Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. The average email open rate is 46% to 50%. Click-through rates average 2.6% Building a high-quality subscriber list is key for deliverability.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Webbiquity

SEPTEMBER 27, 2019

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Deliverability. Image credit: Marketo. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Conversions and conversion rate. Opens and open rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Add an analytics code to your campaign and ensure it’s activated.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

AUGUST 2, 2021

Privacy & trust. How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Do you see the trend of email privacy expanding to other email clients? Accurate personalization.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sage Marketing

AUGUST 21, 2023

Strong subject lines are essential to entice recipients to open your emails, while relevant and persuasive calls-to-action (CTAs) encourage them to take the desired action. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Vision6

JANUARY 14, 2024

AI uses predictive analytics to tailor information based on user behaviour, market trends, and competitor strategies to highlight different features that resonate with different customers. This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Litmus

OCTOBER 14, 2021

I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. We run the marketing technology stack that they use, making their campaigns as efficient and successful as possible with a tight analytics feedback loop. What’s next for email analytics?

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Binary Demand

JUNE 12, 2023

They offer list management, automation, analytics, and tracking. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Prioritize value, transparency, and respect for subscriber preferences and privacy. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

They offer list management, automation, analytics, and tracking. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Prioritize value, transparency, and respect for subscriber preferences and privacy. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. Key Features: Real-Time Event Tracking Smart targeting and audience segmentation Flexible design options Actionable insights and analytics Insanely easy setup Price: Plans start at $5/month. HubSpot also offers detailed A/B testing and analytics.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Wade Hobbs: For sure.

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84

Litmus

MAY 26, 2021

European opens, however, seem to spread more consistently from 8am to 5pm, with a slight bump around 4-5pm as they head home for the day. Measure baseline open rates and test different timings to optimize open and click-through rates. Find out when your subscribers open emails. Learn how ?. Hey |F-Name|!

Branding 114

Branding Brand Identity Trigger Marketing Mobile Marketing 114

SmartBug Media

NOVEMBER 17, 2020

See how your emails are performing, from open rates to click-through rates, including deliverability rate, unsubscribe rates, and more. See how many people have engaged with each link that appears in your email, from your logo, to your CTA, to your privacy policy. Marketo Report Types.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

eDataSource

OCTOBER 2, 2019

Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. . but sending fewer emails can often lead to improved deliverability and higher audience engagement.

Conference 51

Conference Deliverability Phishing Lead Ranking 51

Martech Advisor

DECEMBER 3, 2019

However, increased competition in email engagement, an increasingly mobile-first world where emails are first read on smartphones, high spam filters, sophisticated business compliance and privacy rules - means that SaaS based smart email marketing platforms that meet your business needs, are needed more than ever before. Merge Tags.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

ConvertKit

APRIL 10, 2019

You can determine what your top performing website pages or blog posts are by looking into your website platform built-in analytics dashboard or your Google Analytics account. Double opt ins help you avoid email deliverability issues. Click rates: how many subscribers click on one of the links inside the opened email.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

You can determine what your top performing website pages or blog posts are by looking into your website platform built-in analytics dashboard or your Google Analytics account. It will help you avoid email deliverability issues. Click rates: how many subscribers click on one of the links inside the opened email.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Analytics and reporting.

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Here’s what we found.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Even if a reader will not block your letters, in most cases, they will be reluctant to open and engage with your emails - so you wouldn’t be making the most out of email marketing.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 94

Email Marketing Marketing & Strategy Marketing Strategy Planning 94

LeadSquared

OCTOBER 22, 2021

Email Deliverability Rate. The ability to deliver emails successfully to a subscriber’s inbox is email deliverability. Email deliverability rates are critical and several KPIs depend on deliverability. Your email deliverability rate should be as high as possible. Email Open Rates.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This can be detrimental for your email campaign performance and deliverability. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Maintain your deliverability When you’ve nailed your content, you’re going to want to make sure it arrives where you want it, when you want it. Focus on deliverability best practices , such as maintaining a clean and engaged subscriber list, avoiding spam-triggering content, and utilizing authentication protocols.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Data by Yes Lifecycle Marketing has shown that personalizing subject lines can increase open rates by 50% ! LEARN HOW ?.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

CoSchedule

JANUARY 12, 2023

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Check your: Open rates. Click rates. Plus, join our email list to stay up to date. Email Address.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

SendX

DECEMBER 10, 2019

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. Deal - 40% OFF (save $1200+) across all annual plans. Sign-up to get the deal

Work Management 195

Work Management Marketing Management Paid Search Agency Validation 195

Hubspot

JANUARY 7, 2013

Research from the Lyris Annual Email Optimizer Report shows that 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. 2) Nurture your leads with workflows. How real marketers did it.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28